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Sep 12 2011 01:30 PM ET

Rihanna’s Steamy New Armani Ads Revealed

Rihanna for Armani Courtesy Emporio Armani

There’s no doubt about it: Rihanna is a good girl gone bad (and beautiful) in her new ads for Armani.

The singer, brand ambassador for Emporio Armani Underwear and Armani Jeans for autumn/winter 2011-12, looks downright sultry in the brand’s latest advertising campaign. The images, shot on location in New York, feature Rihanna sporting a blonde cropped do with blunt bangs, lounging seductively in lingerie in the backseat of a car and posing in items like jeans, lace bras and a leather jacket.

As the new face of the brand, Rihanna is following in the sexy footsteps of Megan Fox and Rafael Nadal, who went nearly naked in Armani photo and video ads earlier this year. See Rihanna’s campaign in full when it launches worldwide later this month.

Rihanna for Armani Courtesy Emporio Armani

–Kim Peiffer
SHOP BACK-TO-SCHOOL STAR STYLE

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[...] talking: What do you think of Rihanna’s new Armani underwear campaign? Peri peri hot or put it away? This entry was posted in Uncategorized. Bookmark the permalink. [...]

- Celebrate September! | Enchantella on September 12th, 2011

[...] talking: What do you think of Rihanna’s new Armani underwear campaign? Peri peri hot or put it away? This entry was posted in Uncategorized. Bookmark the permalink. [...]

- Celebrate September! | Enchantella on September 14th, 2011

[...] is playing the role of good girl gone bad as the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/2012 [...]

- Lady in Leather: See Rihanna Strip Down in Armani Ads « Boys T Shirt « Celebrity News on October 6th, 2011

[...] is playing the role of good girl gone bad as the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/2012 [...]

- Lady in Leather: See Rihanna Strip Down in Armani Ads « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on October 7th, 2011

[...] is playing the role of good girl gone bad as the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/2012 [...]

- Lady in Leather: See Rihanna Strip Down in Armani Ads | on October 7th, 2011

[...] girl gone … designer? Rihanna is parlaying her gig as the face of Emporio Armani Underwear and Armani Jeans into an even bigger job, creating a capsule collection for the brand. The singer designed jeans, [...]

- Check Out Rihanna’s Capsule Collection for Armani Jeans and Underwear « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on November 28th, 2011

- Check Out Rihanna’s Capsule Collection for Armani Jeans and Underwear « Brand Jeans on November 29th, 2011

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- armani handbags on December 14th, 2011

[...] it hot in here … or is it just Rihanna? The singer’s sultry ad for Emporio Armani Underwear was voted sexiest of the year in a poll of advertising industry executives in trade magazine AdAge, [...]

- Rihanna’s Armani Ad Voted Sexiest of the Year | Celebs, News and Gossips on December 29th, 2011

- Rihanna’s Armani Ad Voted Sexiest of the Year - Fashionfave - a divatblog | Fashionfave – a divatblog on December 29th, 2011

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