Rihanna's Steamy New Armani Ads Revealed

09/12/2011 at 01:30 PM ET

Rihanna for ArmaniCourtesy Emporio Armani

There’s no doubt about it: Rihanna is a good girl gone bad (and beautiful) in her new ads for Armani.

The singer, brand ambassador for Emporio Armani Underwear and Armani Jeans for autumn/winter 2011-12, looks downright sultry in the brand’s latest advertising campaign. The images, shot on location in New York, feature Rihanna sporting a blonde cropped do with blunt bangs, lounging seductively in lingerie in the backseat of a car and posing in items like jeans, lace bras and a leather jacket.

As the new face of the brand, Rihanna is following in the sexy footsteps of Megan Fox and Rafael Nadal, who went nearly naked in Armani photo and video ads earlier this year. See Rihanna’s campaign in full when it launches worldwide later this month.

Rihanna for ArmaniCourtesy Emporio Armani

–Kim Peiffer
SHOP BACK-TO-SCHOOL STAR STYLE

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 16 comments

Celebrate September! | Enchantella on

[...] talking: What do you think of Rihanna’s new Armani underwear campaign? Peri peri hot or put it away? This entry was posted in Uncategorized. Bookmark the permalink. [...]

Celebrate September! | Enchantella on

[...] talking: What do you think of Rihanna’s new Armani underwear campaign? Peri peri hot or put it away? This entry was posted in Uncategorized. Bookmark the permalink. [...]

Lady in Leather: See Rihanna Strip Down in Armani Ads « Boys T Shirt « Celebrity News on

[...] is playing the role of good girl gone bad as the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/2012 [...]

Lady in Leather: See Rihanna Strip Down in Armani Ads « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] is playing the role of good girl gone bad as the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/2012 [...]

Lady in Leather: See Rihanna Strip Down in Armani Ads | on

[...] is playing the role of good girl gone bad as the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/2012 [...]

Check Out Rihanna’s Capsule Collection for Armani Jeans and Underwear « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] girl gone … designer? Rihanna is parlaying her gig as the face of Emporio Armani Underwear and Armani Jeans into an even bigger job, creating a capsule collection for the brand. The singer designed jeans, [...]

Check Out Rihanna’s Capsule Collection for Armani Jeans and Underwear « Brand Jeans on

[...] girl gone … designer? Rihanna is parlaying her gig as the face of Emporio Armani Underwear and Armani Jeans into an even bigger job, creating a capsule collection for the brand. The singer designed jeans, [...]

armani handbags on

There is something about armani bag on the website I listed on my name. I think it’s good to visit and it will tell more about armani bag. Trust me, the information is useful.

Rihanna’s Armani Ad Voted Sexiest of the Year | Celebs, News and Gossips on

[...] it hot in here … or is it just Rihanna? The singer’s sultry ad for Emporio Armani Underwear was voted sexiest of the year in a poll of advertising industry executives in trade magazine AdAge, [...]

Rihanna’s Armani Ad Voted Sexiest of the Year - Fashionfave - a divatblog | Fashionfave – a divatblog on

[...] it hot in here … or is it just Rihanna? The singer’s sultry ad for Emporio Armani Underwear was voted sexiest of the year in a poll of advertising industry executives in trade magazine AdAge, [...]

1 | 2 | Next | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,812 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters