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Ooh La La: Emma Watson's Romantic Lancôme Commercial Debuts

09/06/2011 at 04:30 PM ET

It’s midnight in Paris … with a twist! In her first commercial for Lancôme, Emma Watson loses her hat and finds love in the City of Light, all while falling under the spell of the brand’s Trésor Midnight Rose fragrance.

“There’s something modern but also timeless about that kind of story,” the Harry Potter star said in July. Describing the scent as “very sweet and warm and playful,” she said she hoped the campaign would bring consumers a “sense of optimism and fun and a sense of youthful energy … life is just kind of like magical and full of surprise. I wanted the love story to be about that.”

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