It's in the Bag: Anne Hathaway Poses Prettily for TOD's

09/06/2011 at 10:30 AM ET

Anne Hathaway for TOD'sCourtesy TOD’s

It Girl, meet It Bag. Anne Hathaway works her magic in new ads for TOD’s Signature Collection, a soon-to-launch line of bags and small leather goods hitting TOD’s boutiques in October.

Shot in London by photographers Mert Alas and Marcus Piggott, the ads will also bow in October, appearing in fashion magazines worldwide. “The campaign for TOD’s Signature reaches out to a new and younger clientele,” creative director Fabien Baron said in a release, adding that Hathaway was the right woman for the job. “We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge — feminine and strong.”

Hathaway, for her part, is honored to be associated with the brand. “I have been a longtime fan of TOD’s and was very excited to be a part of exploring a new side of their identity with the launch of their Signature Collection,” she added. “The designs are classic and the materials are of the highest quality.”

The handbags themselves — a shoulder bag, portfolio clutch, shopper, pochette and more — feature a pebble motif and come in colors like deep red, fuchsia, lavender and beige. Made in Italy, they’re crafted from a variety of materials, including soft patent leather, a metalized leather, shiny calfskin and semi-opaque nappa leather.

Anne Hathaway for TOD'sCourtesy TOD’s

–Kate Hogan

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Check out Anne Hathaway’s new Tod’s ads! | Make Her Up on

[...] including soft patent leather, a metalized leather, shiny calfskin and semi-opaque nappa leather. (People) #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; [...]

The Fashion Files! Wednesday September 7th, 2011 | GOTHAMER on

[...] 10. Anne Hathaway strikes a pose for TOD’s signature collection, looking effortlessly seductive despite having her hands full.  The line of bags and small leather goods hit stores in October. [PeopleStyleWatch] [...]

Check Out Anne Hathaway’s Latest TOD’s Ad | Screw Cable on

[...] in London last year by photographers Mert Alas and Marcus Piggott (they did her fall campaign, too), the ads will bow in the weeks ahead, appearing in fashion magazines worldwide. “The [...]

Check Out Anne Hathaway’s Latest TOD’s Ad | Get More Followers Fast - Blast My Twitter on

[...] in London last year by photographers Mert Alas and Marcus Piggott (they did her fall campaign, too), the ads will bow in the weeks ahead, appearing in fashion magazines worldwide. “The [...]

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