Taylor Swift's Wonderstruck Ad Revealed

09/01/2011 at 12:00 PM ET

Taylor Swift's Wonderstruck Perfume
Courtesy Elizabeth Arden

It’s “the beginning of something magical,” Taylor Swift teases in the debut ad for her first-ever fragrance, Wonderstruck. It certainly appears that way — the whimsical photo features the singer in a gorgeous gown, surrounded by trees and chandeliers.

Due out in October, Swift’s scent was naturally a personal venture, inspired by her song “Enchanted.” “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home’ … about the first time you meet someone,” she explained in a release. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”

The fruity, floral fragrance boasts notes of raspberry, apple blossom, golden amber and sandalwood. “It was fascinating to learn that you can layer so many different scents to create a beautiful end result,” Swift told WWD of the creation process. “Coming up with ideas for this fragrance and the packaging and message of it reminded me of what it’s like to plan an album launch. It goes out into the world and becomes a part of people’s daily lives.” Tell us: Will you buy a bottle of Wonderstruck?

–Kate Hogan

SHOP STARS’ SIGNATURE SCENTS

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anonymous on

I hope this smells as beautiful as it looks! So excited for it to come out!

Celebrity Blog | Babelogs | Celebrity Gossip » Blog Archive » Taylor Swift Releases A Promo Ad For Her New Fragrance ‘Wonderstruck’ on

[...] game with the forthcoming release of her own perfume called Wonderstruck. Today we get to check out the first promo ad photo released for the fragrance wherein Taylor looks like a pretty little princess. The beautiful dress she is wearing in the ad [...]

FIRST LOOK! Taylor Swift’s new fragrance, Wonderstruck | Make Her Up on

[...] Source AKPC_IDS += "14176,";Popularity: unranked [?] Permalink | Email This Post | No Comments See More Celebrity News, Fragrance, Taylor Swift Loading… var MarketGidDate = new Date(); document.write(''); [...]

Claire on

Yeah Im gonna buy It! Im going to buy all of her perfume products. I CAN’T WAIT!!! I love Taylor Swift. ♥

Behind the Scenes on Taylor Swift’s Wonderstruck Commercial Shoot « News Hub Today on

[...] elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as [...]

Behind the Scenes on Taylor Swift’s Wonderstruck Commercial Shoot « Boys T Shirt « Celebrity News on

[...] elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as [...]

Sneak Peek: Taylor Swift’s Wonderstruck Perfume Commercial « News Hub Today on

[...] elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as her song [...]

Behind the Scenes of Taylor Swift’s Dreamy Wonderstruck Commercial Shoot « Boys T Shirt « Celebrity News on

[...] elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as [...]

Sneak Peek: Taylor Swift’s Wonderstruck Perfume Commercial on

[...] elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as her song [...]

Sneak Peek: Taylor Swift’s Wonderstruck Perfume Commercial | News Celebrity on

[...] elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as her song [...]

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