The Kardashian Sisters Work the Camera for Sears

08/30/2011 at 06:00 PM ET

Their Kardashian Kollection is available in Sears stores soon, so Kourtney, Kim and Khloé are still hard at work promoting the line of clothes, lingerie and accessories. The sisters recently sat down with ELLE to talk about their second collection, which joins their K-Dash by Kardashian line for QVC.

“We wanted a line that was tangible and felt Sears was a good match,” Kim tells the magazine. Adds Kourtney, “I think the QVC collection is a bit more casual. And in the new Kardashian Kollection, we also have lingerie, shoes, bags and jewelry.”

The girls — who say they were quite hands-on in the design process — packed the line with classic pieces like skirts, dresses, blazers and tanks, all cut to fit “real” women. “Usually when I buy clothes off the rack, I need to have them adjusted,” Kim admits. “So for this collection, we made sure each dress had an hourglass shape. We also used stretchy fabrics; the pieces have lots of stretch and hold so that you feel secure.” Plan to see lots of colors and patterns in the looks, too, from hunter green and blush to Khloé’s favorite, leopard print.

Check out the clip above to go behind the scenes at the campaign shoot, run by photographer Annie Leibovitz, and visit sears.com to shop the Kardashian Kollection.

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The Kardashian Kollection: Designed for Mixing and Matching | WEDDING PORTAL on

[...] name-brand designers as each square in your wardrobe,” Kim told PEOPLE during a New York City launch party Tuesday. “We’ll brew a small Kardashian Kollection blazer with some lovable jeans, and maybe a [...]

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