Breaking News

FIRST PHOTO: See George & Amal on Their Wedding Night!

EXCLUSIVE: Alexa Chung's New Ads For Madewell

08/22/2011 at 12:00 PM ET

Alexa Chung for Madewell
Courtesy Madewell

When Alexa Chung and Madewell announced their partnership in 2010, the mix of Chung’s downtown-girl style and Madewell’s casually cool aesthetic made perfect sense — and fans seemed to agree, snatching up her first collection as soon as it hit shelves.

Now the two have paired up again for the second Alexa Chung for Madewell collection, beginning with a campaign shot in and around Austin, Texas, to reflect the feel of a road trip. The photos also nod to the city’s ties to up-and-coming bands, which reflects Chung’s “heavy inspiration of girls in bands who live their looks,” according to the company’s statement.

Says Kin Yung Lee, head of Madewell Design, of the collaborative shoot: “We were all so in sync. Since it’s the second collection, it was like old friends getting together and creating something — and having a great time in the process!” Like what you see in the ads? The second Alexa Chung for Madewell collection will hit stores and Madewell.com on Sept. 22.

–Alex Apatoff

SHOP BACK-TO-SCHOOL STAR STYLE

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 5 comments

Alexa Chung Airport Style- SYD August 2012 « Traveling Fashionista on

[...] Chung –  Madewell’s celeb stylist- was seen down under sporting a very trendy flight suit. Her Sydney Airport look consisted of [...]

Chic Clicks: Rob Pattinson Loves His Gucci Suits, Not Shocking: Kanye West Can’t Keep A Secret | Screw Cable on

[...] From Madewell to Maje — Alexa Chung is the new face of the French contemporary brand [...]

Chic Clicks: Rob Pattinson Loves Gucci Suits, Kanye West Can’t Keep a Fashion Secret | Screw Cable on

[...] Madewell to Maje: Alexa Chung is the new face of the French contemporary brand [...]

Adiyah on

I wish to express some tnakhs to this writer just for bailing me out of this particular issue. Right after researching throughout the internet and getting tricks that were not pleasant, I assumed my life was done. Living without the approaches to the problems you have resolved by way of this guide is a critical case, as well as the kind that could have negatively damaged my career if I hadn’t encountered the website. Your good expertise and kindness in controlling every part was valuable. I am not sure what I would have done if I had not discovered such a step like this. I am able to now look forward to my future. Thanks for your time very much for your impressive and amazing help. I will not hesitate to suggest your site to any person who needs and wants guide about this problem.

Victoria Beckham Condemned To Wear Flats | High Heels for Men Fashion, History and More on

[…] Alexa Chung‘s collections for Madewell continue to look cute, understated, and highly wearable. [People] […]

advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,776 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters