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Lauren Conrad Designing 'Investment Pieces' with Paper Crown

08/18/2011 at 03:00 PM ET

Lauren Conrad Paper Crown

Fashionistas dying for a taste of Lauren Conrad‘s newest clothing venture, Paper Crown, are in luck: it’s in stores, including Nordstrom and Planet Blue, as of late July. The collection is full of signature Conrad styles like girlie dresses, tailored shorts and jackets, and no one is more excited about it than the designer herself.

“I’m having so much fun with it,” she told PEOPLE at a recent Alice + Olivia bash in West Hollywood when asked about the line and her lower-priced collection for Kohl’s, LC Lauren Conrad. “We wanted to do something that’s just really well fitting, staples that you can build around.”

The holiday collection is up next, which Conrad said was designed with certain occasions, like holiday parties, in mind, and pieces will continue to be in the $140-$300 range. “I consider them investment pieces,” she said. “We wanted them to be very classic feeling but still special.” Tell us: Have you shopped Paper Crown?

–Alex Apatoff

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Showing 16 comments

Lauren Conrad ‘Designs Selfishly’ | Life Style on

[...] selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what [...]

Step Into Lauren Conrad’s Bedroom « News Hub Today on

[...] “Design selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what you’d [...]

Step Into Lauren Conrad’s Bedroom on

[...] “Design selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what you’d [...]

Exclusive: Lauren Conrad Dishes on Body Glitter, Scrunchies & Being a Redhead | Screw Cable on

[...] glitter, scrunchies and bad box dye jobs: She now has an adorably chic sense of personal style, she designs two clothing lines and her website LaurenConrad.com has become a super successful destination. Oh, and she’s [...]

Exclusive: Lauren Conrad Dishes on Body Glitter, Scrunchies & Being a Redhead | Celebs, News and Gossips on

[...] glitter, scrunchies and bad box dye jobs: She now has an adorably chic sense of personal style, she designs two clothing lines and her website LaurenConrad.com has become a super successful destination. Oh, and she’s [...]

Lauren Conrad Confesses Her Biggest Beauty Blunder | Trends News Replicator on

[...] scrunchies and bad box color jobs: She now has an adorably stylish clarity of personal style, she designs dual wardrobe lines and her website LaurenConrad.com has turn a super successful destination. Oh, and she’s also a [...]

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