Lauren Conrad Designing 'Investment Pieces' with Paper Crown

08/18/2011 at 03:00 PM ET

Lauren Conrad Paper Crown

Fashionistas dying for a taste of Lauren Conrad‘s newest clothing venture, Paper Crown, are in luck: it’s in stores, including Nordstrom and Planet Blue, as of late July. The collection is full of signature Conrad styles like girlie dresses, tailored shorts and jackets, and no one is more excited about it than the designer herself.

“I’m having so much fun with it,” she told PEOPLE at a recent Alice + Olivia bash in West Hollywood when asked about the line and her lower-priced collection for Kohl’s, LC Lauren Conrad. “We wanted to do something that’s just really well fitting, staples that you can build around.”

The holiday collection is up next, which Conrad said was designed with certain occasions, like holiday parties, in mind, and pieces will continue to be in the $140-$300 range. “I consider them investment pieces,” she said. “We wanted them to be very classic feeling but still special.” Tell us: Have you shopped Paper Crown?

–Alex Apatoff

GET STAR LOOKS FOR LESS

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 16 comments

Gozzip.se - Allt om Kändisar, Blogg och Mode Details on Ryan Reynolds and Sandra Bullock’s Wyoming Night Out | on

[...] Bullock's night out in WyomingJennifer Lopez says she was worn down at the end of American IdolLauren Conrad describes the "investment pieces" she's designing for Paper CrownTake a tour of Donald Trump's gold-plated private jetGerard Depardieu opens up about his plane [...]

Details on Ryan Reynolds and Sandra Bullock’s Wyoming Night Out / DailyScoopIN on

[...] Lauren Conrad describes the “investment pieces” she’s designing for Paper Crown [...]

Details on Ryan Reynolds and Sandra Bullock’s Wyoming Night Out - Free Blog Network - Weycresto on

[...] Lauren Conrad describes the “investment pieces” she’s designing for Paper Crown [...]

Lauren Conrad at Fashion’s Night Out « melvinleesmith on

[...] Meeting fans Thursday at an L.A.-area Nordstrom, where she promoted her new contemporary line, Paper Crown. [...]

Pretty, Please! Lauren Conrad is Launching a Beauty Line « News Hub Today on

[...] girl: Lauren Conrad. In addition to her LC Lauren Conrad line for Kohl’s and her burgeoning Paper Crown collection — not to mention two successful websites, laurenconrad.com and thebeautydepartment.com [...]

Pretty, Please! Lauren Conrad is Launching a Beauty Line | Women Health Wizard on

[...] one girl: Lauren Conrad. In addition to her LC Lauren Conrad line for Kohl’s and her burgeoning Paper Crown collection — not to mention two successful websites, laurenconrad.com and thebeautydepartment.com — the [...]

Pretty, Please! Lauren Conrad is Launching a Beauty Line | Life Style on

[...] girl: Lauren Conrad. In addition to her LC Lauren Conrad line for Kohl’s and her burgeoning Paper Crown collection — not to mention two successful websites, laurenconrad.com and thebeautydepartment.com [...]

Pretty, Please! Lauren Conrad Is Launching a Beauty Line | on

[...] girl: Lauren Conrad. In addition to her LC Lauren Conrad line for Kohl’s and her burgeoning Paper Crown collection — not to mention two successful websites, laurenconrad.com and thebeautydepartment.com [...]

Lauren Conrad ‘Designs Selfishly’ « Boys T Shirt « Celebrity News on

[...] selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what [...]

Lauren Conrad ‘Designs Selfishly’ « News Hub Today on

[...] selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what [...]

1 | 2 | Next | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,817 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters