Rachel Zoe Puckers Up for New Lipstick Line

08/05/2011 at 03:00 PM ET

Rachel Zoe is beand ambassador for Exude lipstick
Todd Williamson/WireImage

Rachel Zoe may be known as a fashion maven, but now, she’s rolling up her stylish sleeves to delve into the world of beauty.

Zoe was recently announced as the brand ambassador for Exude Lipstick, and according to the new mom, it couldn’t be a more perfect fit. “I’m completely lipstick obsessed, I have been since I was a kid,” she tells beautyhigh.com. Gushing about the line, which will feature nine crème and five lip gloss shades when it launches in October, she says, “It feels incredible, I wear it everyday. It’s really like nothing else I have. And anyone I’ve introduced it to is obsessed with it.”

One of her favorite aspects of Exude is the packaging: a special lipstick-shaped applicator that twists up so the product never looses its shape. “Lipstick can get very unattractive. I’ve literally had more melted lipsticks in my bag … it’s not cute at all,” she says.

And even though she works hard to make sure both she and Skyler are always looking stylish, Zoe swears her life is more streamlined since becoming a mom, especially when it comes to her beauty routine. “I haven’t been using anything with chemicals or parabens or sulfates or anything,” she says. “I’m very different now. I have to be, you know … it’s about him.”

–Kim Peiffer


FILED UNDER: Beauty , Cosmetics , Rachel Zoe
Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 1 comments

Amit on

It’s about him…I love that, priorities definitely change once you have a baby to take care of.

From Our Partners


Get every new post delivered to your Inbox.

Join 2,460 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters