Demi Moore: Ann Taylor's Newest Face

08/02/2011 at 06:00 PM ET

Demi Moore for Ann TaylorPatrick Demarchelier for Ann Taylor

She’s been known to rock the latest fashions looking nothing short of stunning, and even inspired the creation of a perfume. And now, Demi Moore is showing off a sophisticated side as the newest face of Ann Taylor.

Moore was shot by photographer Patrick Demarchelier at the rooftop Rockefeller Center Gardens in New York City for the brand’s 2011 advertising campaign, which will debut in magazines in September. In the photos, the actress goes demure, wearing some of her favorite looks — a combination of iconic styles mixed with the latest trends — from the fall collection.

“I am delighted to collaborate with Ann Taylor,” Moore said in a statement. “It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. The new fall collection is chic, comfortable and beautiful from the inside out, and as versatile and diverse as the lives we lead.”

Moore isn’t the only celebrity to snag a spot as the brand’s spokeswoman; she joins past beauties like Heidi Klum and Katie Holmes, who have also served as faces of the brand. Tell us: What do you think of Moore as the new face of Ann Taylor?

–Kim Peiffer

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Buzzby on

I think the ad campaign sucks. Couldn’t they hire someone who actually is tall instead of photo shopping her? She’s only 5’4″ and made to look 5’10”. Personally I think she lacks any pazzazz and she doesn’t inspire me to buy Ann Taylor.

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