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Get Ready: David Beckham Bodywear Coming to H&M in February

07/28/2011 at 01:30 PM ET

David Beckham bodywear for h&m
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When David Beckham first announced he’d be stocking our underwear drawers with a new line of bodywear, we were left wondering when and where his unmentionables would be available for purchase. Now, the details are out: the British soccer star (and dad to new daughter Harper) has teamed up with H&M to produce and exclusively sell his new line, David Beckham Bodywear, in around 1,800 H&M stores in 40 countries worldwide. The goods will be available starting Feb. 2, 2012, appropriately timed for Valentine’s Day. “Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said in a statement, adding that he will add new products to the collection seasonally. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.” We’re just as excited — for the ads! Tell us: Will you buy pieces from David Beckham’s bodywear line? –Kim Peiffer

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Showing 10 comments

Venus Santos » David Beckham Bodywear on

[...] via People [...]

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I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced

Mark, David, Kellan: Who’s Sexiest in His Skivvies? | 0code.net - Sharing Everything on

[...] charming Emporio Armani underwear ads, but his own line of bodywear rising shortly at HM, as [...]

David Beckham Strips Down (Again!) for New Bodywear Line « Boys T Shirt « Celebrity News on

[...] see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores [...]

PHOTO: David Beckham Strips Down (Again!) in New Underwear Ads | News Celebrity on

[...] see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores [...]

David Beckham Strips Down (Again!) for New Bodywear Line « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 HM stores [...]

David Beckham Strips Down (Again!) for New Bodywear Line | Screw Cable on

[...] see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores [...]

Sneak a Peek at David Beckham’s Sexy Super Bowl Commercial | xalyzax on

[...] Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits H&M shelves on Feb. [...]

Sneak a Peek at David Beckham’s Sexy Super Bowl Commercial | Screw Cable on

[...] Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits H&M shelves on Feb. [...]

Sneak a Peek at David Beckham’s Sexy Super Bowl Commercial « Breaking News | Latest News | Current News on

[...] Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits HM shelves on Feb. [...]

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