Get Ready: David Beckham Bodywear Coming to H&M in February
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When David Beckham first announced he’d be stocking our underwear drawers with a new line of bodywear, we were left wondering when and where his unmentionables would be available for purchase. Now, the details are out: the British soccer star (and dad to new daughter Harper) has teamed up with H&M to produce and exclusively sell his new line, David Beckham Bodywear, in around 1,800 H&M stores in 40 countries worldwide. The goods will be available starting Feb. 2, 2012, appropriately timed for Valentine’s Day. “Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham said in a statement, adding that he will add new products to the collection seasonally. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.” We’re just as excited — for the ads! Tell us: Will you buy pieces from David Beckham’s bodywear line? –Kim Peiffer
