Kellan Lutz Sizzles in Two Fall Clothing Campaigns

07/27/2011 at 04:30 PM ET

Kellan Lutz ShirtlessYu Tsai for Dylan George

Shirtless Kellan Lutz? Yes, please! The Twilight hunk is steaming up computer screens in new photographs for the Dylan George and Abbot + Main by Dylan George fall 2011 ad campaigns — with a little help from supermodel Anne V. The pair teamed up with photographer Yu Tsai to complete the steamy shoot at a Beverly Hills mansion. But Lutz isn’t just serving as the face of the brands; he’s designing for Abbot + Main, too. “I didn’t just put my face on it,” he told PEOPLE Tuesday night at the DKNY Sunglass Soiree in New York. “It’s all of my designs … we have a great design team.” A multi-tasking man — Lutz started working on the line while filming Breaking Dawn — he says he was involved in all aspects of the creation process. “I tried on all the articles of clothing,” he explained. “But to see it actually come full forward is very exciting.” Catch Abbot + Main for Dylan George — which includes T-shirts and knitwear ranging from $44 to $178 — at Nordstrom stores soon. –Reporting by Sydney Berger

Kellan Lutz ShirtlessYu Tsai for Dylan George

SEE STARS AT WORK IN ‘LIGHTS! CAMERA! FASHION!’

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