Kellan Lutz Sizzles in Two Fall Clothing Campaigns

07/27/2011 at 04:30 PM ET

Kellan Lutz ShirtlessYu Tsai for Dylan George

Shirtless Kellan Lutz? Yes, please! The Twilight hunk is steaming up computer screens in new photographs for the Dylan George and Abbot + Main by Dylan George fall 2011 ad campaigns — with a little help from supermodel Anne V. The pair teamed up with photographer Yu Tsai to complete the steamy shoot at a Beverly Hills mansion. But Lutz isn’t just serving as the face of the brands; he’s designing for Abbot + Main, too. “I didn’t just put my face on it,” he told PEOPLE Tuesday night at the DKNY Sunglass Soiree in New York. “It’s all of my designs … we have a great design team.” A multi-tasking man — Lutz started working on the line while filming Breaking Dawn — he says he was involved in all aspects of the creation process. “I tried on all the articles of clothing,” he explained. “But to see it actually come full forward is very exciting.” Catch Abbot + Main for Dylan George — which includes T-shirts and knitwear ranging from $44 to $178 — at Nordstrom stores soon. –Reporting by Sydney Berger

Kellan Lutz ShirtlessYu Tsai for Dylan George

SEE STARS AT WORK IN ‘LIGHTS! CAMERA! FASHION!’

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Anne V on Her Bikini Bod and Getting ‘Sexual’ with Kellan Lutz | Life Style on

[...] self-assuredness came into play while posing alongside Lutz in the racy Abbot + Main by Dylan George ad campaign. “Our shoot was a little sexual,” she admits, relying on her actor’s instinct to [...]

Twilight star Kellan Lutz at Nordstrom Fashion Event « on

[...] off his best side Thursday while debuting the fall collection of Abbot + Main, a new collection he helped co-design, at Nordstrom at The Grove in [...]

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[...] was wearing jeans, a T-shirt and a cardigan from the clothing line he helped create. Compared to the ad campaign he shot for the collection, though, he was completely [...]

Kellan Lutz Addresses Those Racy Clothing Ads « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] was wearing jeans, a T-shirt and a cardigan from the clothing line he helped create. Compared to the ad campaign he shot for the collection, though, he was completely [...]

Kellan Lutz on ‘Bringing Happiness’ Back to Clothing | xalyzax on

[...] great team to help me take the looks I love and help me create them.” (Expect to see another round of ads for the collection, this time with Sports Illustrated cover girl Kate Upton, this [...]

Kellan Lutz on ‘Bringing Happiness’ Back to Clothing | Screw Cable on

[...] great team to help me take the looks I love and help me create them.” (Expect to see another round of ads for the collection, this time with Sports Illustrated cover girl Kate Upton, this [...]

Kellan Lutz on ‘Bringing Happiness’ Back to Clothing | USA Press on

[...] great team to help me take the looks I love and help me create them.” (Expect to see another round of ads for the collection, this time with Sports Illustrated cover girl Kate Upton, this [...]

Kellan Lutz, Kate Upton Sizzle in Summery Ads | Screw Cable on

[...] location in Venice Beach (where the companies originated) by famed photographer Yu Tsai. “Our first campaign was really sexy, got your attention,” Lutz tells PEOPLE of last year’s racy campaign [...]

Kellan Lutz, Kate Upton Sizzle in Summery Ads | on

[...] location in Venice Beach (where the companies originated) by famed photographer Yu Tsai. “Our first campaign was really sexy, got your attention,” Lutz tells PEOPLE of last year’s racy campaign [...]

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