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Clarins Helps FEED The World with Beauty

07/25/2011 at 01:30 PM ET

Clarins FEED 15 PouchCourtesy Clarins

Clarins may be loved by stars like Gwyneth Paltrow and Julianne Moore, but it has something a little bit more philanthropic on its mind these days. The French beauty brand is teaming up with Lauren Bush, co-founder of FEED Projects, to join the fight against worldwide hunger. Together, the companies created the “FEED 15″ pouch ($30), a product-packed bag available at Nordstrom and nordstrom.com, which will help provide schoolchildren with nutritious meals through the United Nations World Food Programme. The goal is to feed 1 million underprivileged children in two years — a goal that Bush is confident they will exceed, considering the sale of each pouch will provide 15 meals. “It’s so exciting for us to have a committed partner for a long-term goal and someone whose core values are so in line with what we’re doing, too,” Bush tells PEOPLE. “I am very proud and very happy to participate with her,” adds Clarins Chairman Christian Courtin-Clarins. The Clarins FEED 15 Pouch contains three of the beauty brand’s most iconic products: Hand and Nail Treatment Cream, Moisture-Rich Body Lotion and Instant Light Natural Lip Perfector. “We are in more than 28 countries today,” Courtin-Clarins says. “[Our concept] is easy to understand, easy to implement, and very clever and efficient.” Check out the exclusive video above to learn more about the FEED partnership with Clarins, and visit nordstrom.com to buy your own FEED 15 pouch today. –Caroline Slutsky, with reporting by Melissa Liebling-Goldberg

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Fashion News: Nicki Minaj, Ricky Martin for MAC. Rihanna headed for court. – Los Angeles Times (blog) on

[...] French beauty brand Clarins is teaming with Lauren Bush, co-founder of the FEED Projects, on a fundraiser that channels money from your beauty buys into meals for undernourished children around the world. Clarins and FEED collaborated on the “FEED 15″ pouch, a bag of three Clarins products available at Nordstrom for $ 30. Proceeds from the sale of each bag will provide 15 meals through the United Nations World Food Program. The plan is to sell enough to feed 1 million children in two years.  [People]  [...]

Fashionable Tide » Fashion News: Nicki and Ricky for MAC. Rihanna headed to court. on

[...] French beauty brand Clarins is teaming with Lauren Bush, co-founder of the FEED Projects, on a fundraiser that channels money from your beauty buys into meals for undernourished children around the world. Clarins and FEED collaborated on the “FEED 15″ pouch, a bag of three Clarins products available at Nordstrom for $30. Proceeds from the sale of each bag will provide 15 meals through the United Nations World Food Program. The plan is to sell enough to feed 1 million children in two years.  [People]  [...]

Fashion News: Nicki and Ricky for MAC. Rihanna headed to court. « FUTFS.COM on

[...] French beauty code Clarins is teaming with Lauren Bush, co-founder of a FEED Projects, on a fundraiser that channels income from your beauty buys into dishes for undernourished children around a world. Clarins and FEED collaborated on a “FEED 15″ pouch, a bag of 3 Clarins products accessible during Nordstrom for $30. Proceeds from a sale of any bag will yield 15 dishes by a United Nations World Food Program. The devise is to sell adequate to feed 1 million children in dual years.  [People]  [...]

Fashion News: Nicki and Ricky for MAC. Rihanna headed to court. | Fashion Member on

[...] French beauty brand Clarins is teaming with Lauren Bush, co-founder of the FEED Projects, on a fundraiser that channels money from your beauty buys into meals for undernourished children around the world. Clarins and FEED collaborated on the “FEED 15″ pouch, a bag of three Clarins products available at Nordstrom for $30. Proceeds from the sale of each bag will provide 15 meals through the United Nations World Food Program. The plan is to sell enough to feed 1 million children in two years.  [People]  [...]

Fashion News: Nicki and Ricky for MAC. Rihanna headed to court. on

[...] French beauty code Clarins is teaming with Lauren Bush, co-founder of a FEED Projects, on a fundraiser that channels income from your beauty buys into dishes for undernourished children around a world. Clarins and FEED collaborated on a “FEED 15″ pouch, a bag of 3 Clarins products accessible during Nordstrom for $30. Proceeds from a sale of any bag will yield 15 dishes by a United Nations World Food Program. The devise is to sell adequate to feed 1 million children in dual years.  [People]  [...]

Lauren Bush Lauren: The Honeymoon Isn’t Over | sahinLOVE.com on

[...] that fights universe hunger, she was during a advantage on interest of a bags she designed in partnership with Clarins and Bloomingdale’s. Sale deduction will go toward distributing propagandize dishes around a [...]

Lauren Bush Lauren: The Honeymoon Isn’t Over « News Hub Today on

[...] Projects, which fights world hunger, she was at the benefit on behalf of the bags she designed in partnership with Clarins and Bloomingdale’s. Sale proceeds will go toward distributing school meals around the world, [...]

Lauren Bush Lauren: The Honeymoon Isn’t Over | Listed Celebrity and Fashion News on

[...] Projects, which fights world hunger, she was at the benefit on behalf of the bags she designed in partnership with Clarins and Bloomingdale’s. Sale proceeds will go toward distributing school meals around the world, [...]

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