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Drew Barrymore Channels Old Hollywood in Neiman Marcus's Fall Campaign

07/22/2011 at 04:30 PM ET

Drew Barrymore Neiman MarcusNorman Jean Roy for Neiman Marcus

Sitting atop a smoking car, her bright red hair fanned out behind her, Drew Barrymore makes quite an impact as the face of Neiman Marcus‘s “The Art of Fashion” campaign. The actress poses in a series of photos for the retailer, modeling looks from designers like Akris and Valentino in ads that will appear in the September issues of Vogue, Vanity Fair and W. “The shoot tells the story of a star’s transformation,” Eddie Nunns, vice president of Neiman Marcus brand creative, tells WWD. “We felt that Drew Barrymore possessed not only the pedigree and glamour of old Hollywood, but also the confidence and spirit of the modern-day woman — much like Neiman Marcus itself,” he adds in a statement. Shot by Norman Jean Roy, this is just the second Art of Fashion campaign to feature a celebrity; Jennifer Jason Leigh served as the face for the inaugural promotion in 1994. According to Nunns, Barrymore was quite involved with the operation, right down to the hair styling. “She’s a powerful, modern woman with trans-generational appeal,” he says. “The project … beautifully captures the essence of Neiman Marcus’s edits of the fall collections.” –Kate Hogan

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