Madonna and Lourdes Expand Their Fashion Line, Material Girl

07/18/2011 at 06:00 PM ET

Material Girl expands line
Courtesy Material Girl Beauty; Inset: Gregory Pace

Teens everywhere have been amping up their wardrobes with eclectic pieces from Madonna and daughter Lourdes’s juniors clothing line, Material Girl. And now, the mother-daughter team is building up the brand to include beauty products, intimates and sleepwear, plus outerwear, party dresses and an expanded denim line. First up are intimates and sleepwear, which debut in stores this month and will include everything from solid and polka-dot push-up bras to bustiers, sweatpants and even girly boxers. Next will come beauty products, including nail polish, lip glosses, body sprays and lotions, all hitting stores on Aug. 15, with eye palettes launching on Sept. 15. 
”It was so much fun getting to pick all of my favorite scents for the Material Girl body products and lip glosses,” Lourdes told WWD. “The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved.” After girls everywhere start smacking their lips with the new glosses, they can stock up on fall fashions like studded and acid-wash skinny jeans, outerwear like cape coats and bomber jackets, and a collection of sequin-covered, feather-accessorized dresses, also coming to stores in fall. We wonder if the brand’s famous face, Kelly Osbourne, is excited about the new additions! Shop the line only at Macy’s and macys.com. Tell us: What do you think of Material Girl’s expansion plans? –Kim Peiffer

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Anon on

It’s not for “tweens”… it’s for teens and young adults.

Morning Fashion and Beauty Report: Madonna expands Material Girl. Ivanka Trump designs ‘Snow Flower’ bracelet. Beckham walks the walk of family pride. | Fashion Member on

[...] Madonna, at right in photo, and daughter Lourdes, at left, are expanding their juniors fashion line, Material Girl, to include beauty products, lingerie, sleepwear, outerwear, party dresses and, of course, more denim. [People] [...]

Madonna’s new fashion line at Macy’s ‘raises eyebrows’ – The Saginaw News – MLive.com on

[...] In collaboration with her 14-year-old daughter Lourdes, the juniors fashion line will now include beauty products, lingerie, sleepwear, outerwear, party dresses and even more denim, according to People. [...]

Tote Bags Cheap Blog | Madonna and Lourdes Expand Their Fashion Line, Material Girl on

[...] Madonna and Lourdes Expand Their Fashion Line, Material Girl The mother-daughter team will debut intimates, sleepwear, beauty products and more this fall Read more on People Magazine [...]

Morning Fashion and Beauty Report: Madonna expands Material Girl. Ivanka Trump designs ‘Snow Flower’ bracelet. Beckham … « FUTFS.COM on

[...] Madonna, during right in photo, and daughter Lourdes, during left, are expanding their juniors conform line, Material Girl, to include beauty products, lingerie, sleepwear, outerwear, celebration dresses and, of course, some-more denim. [People] [...]

Madonna’s new fashion line at Macy’s ‘raises eyebrows’ | on

[...] In collaboration with her 14-year-old daughter Lourdes, the juniors fashion line will now include beauty products, lingerie, sleepwear, outerwear, party dresses and even more denim, according to People. [...]

Lourdes Leon Picks Her Material Girl Beauty Faves | Poppin' Tails – Suckin' Heads – Gettin' It In…For Goodness Sake! on

[...] budding designer, who oversees Macy’s Material Girl line with mom Madonna, recently unveiled the latest offerings for the brand, including more denim, party dresses, outerwear, lingerie and [...]

lingerie sexy on

Whoever is happy will make others happy too. He who has courage and faith will never perish in misery.

Melanie Farrier on

I think Material Girl will soon become a lifestyle brand, much like “Alice and Olivia” has done.
They started with pants, clothes, and expanded to men, kids, shoes, accessories etc.
Actually, I don’t see any other way…

Diane Walker on

I think anything from Madonna is going to be a great hit. Her fashion sense is awesome. What are the fashion trends this season?

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