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All the Details of Taylor Swift's Emotion-Driven New Fragrance, Wonderstruck

07/15/2011 at 01:30 PM ET

Taylor Swift's New Fragrance
Courtesy Elizabeth Arden; Inset: Jason Merritt/Getty

Taylor Swift is no stranger to finding a creative outlet for her emotions, so it’s no surprise she’s channeling some of those feelings into her own perfume. After announcing last fall she would debut her first signature fragrance in collaboration with Elizabeth Arden, now the details of her new scent, Wonderstruck, have finally been released. “Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time,” Swift said in a release. And everything from the perfume’s name to the specific ingredients of the scent were drawn from the singer’s personal life experiences. “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone,” she said. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” Swift will help shape those memories with a gourmand floral scent, boasting notes of vibrant fruits including raspberry and apple blossom, plus notes of golden amber and sandalwood. Tell us: Are you excited to try Swift’s new fragrance? –Kim Peiffer

SEE OTHER CELEB FRAGRANCES IN STARS’ SIGNATURE SCENTS!

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Showing 50 comments

Blushing All The Way | BeautifulBallad on

[...] to People.com, the scent is a mix of “gourmand floral scent, boasting notes of vibrant fruits including [...]

FIRST LOOK! Taylor Swift’s New Fragrance! | Make Her Up on

[...] Source AKPC_IDS += "13561,";Popularity: unranked [?] Permalink | Email This Post | No Comments See More Celebrity News, Fragrance, Taylor Swift Loading… var MarketGidDate = new Date(); document.write(''); [...]

Celebrity Blog | Babelogs | Celebrity Gossip » Blog Archive » Taylor Swift Readies The Release Of A Fragrance Called ‘Wonderstruck’ on

[...] Taylor announced last year that she was working on her first perfume … and today we learn all the deets about her new smell called Wonderstuck. Wanna smell like Taylor Swift? Then read on [...]

Wendy Holling on

Wearing this perfume is “such a unique way” for her to make more cash. Not really unique. So many stars “create a new scent” over and over. She has just joined the list.

Taylor Swift Central • Your Source for Everything Taylor Swift! on

[...] Source Filed under: News Natasha posted @ 3:14 pm with 0 comments [...]

Shannon Neckes on

It’s cute. And even though just about every celebrity’s gone down the fragrance road, at least she’s putting her own spin on it. My only question is, what does the very “wonderstruck” Adam Young think of it?

Big Whoop on

Okay it looked like Lolita Lempicka. Why is everything a dang floral? Some people have allergies to floral scents…..

eribri on

I didn’t know she was coming out with a fragrance….I’m slightly over this craze of EVERY celeb making a fragrance. I like Taylor though as an artist. Just wish these people wouldn’t make a cash cow on everything they can these days.

KS on

I met Taylor at the T-Party on June 25. She smelled AMAZING and when I asked her what scent she was wearing, she said it was her own that she was releasing. I know I’m definitely going to buy it!

sara on

good

Annie on

shannon-I was thinking the same thing. :)
Her and Adam need to just get together.

dANNYBOY on

as much as I dislike kanye west. She should really thank him for helping her career take off.

gSquared on

Really, the only REAL original perfume I’ve ever smelled, celebrity or not, is Paloma Picasso. It’s distinguishable, and you know it when you smell it!

LilaJoy on

It smells like desperation, insecurity, unpopularity and attachment issues. I don’t recommend picking it up unless you’re planning on being left at the alter or used for sex on prom night.

kirk alan bengry on

is it for sale anywhere in mackinaw city, mi. 49701??

senseless on

Who is Adam Young?
I think the bottle should have been in the shape of a guitar and called fearless.

Marina on

She is highly overrated and her 15 minutes are almost up so it’s a smart move on her part to try soemthing new while she is still relevant. Let’s be honest, the girl can write and what she writes about appeals to tweens who will go crazy for this perfume now that she has put a clever spin on why she created it using one of her songs. She needs something to fall back on because she sure can’t sing! I’m not mad at her at all – make your money honey! I however miss the good ol’ days when artists were just artists… nowadays its all about ‘branding’… oh well!

steph on

Tired of celeb scents. Like they need more money!

newgate on

I paid $32.67 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83 being delivered to our house tomorrow by Fedex. I will never again pay expensive retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it only cost me $52.78 to get.Here is the website we using to get all this stuff, BuzzSave.com

brooke on

where can you buy her new fragrance? :)

Taylor Swift's Fragrance Named "Wonderstruck" - Kicker 102.5 on

[...] The packaging is very Taylor too. The fragrance, by Elizabeth Arden, will come in a purple bottle with a gold cap, and charms draping the neck of the bottle. Wonderstruck hits department stores in October. You can take a look at the bottle at people.com. [...]

Taylor Swift's Fragrance Named "Wonderstruck" - My94.7: My Music, My Station on

[...] The packaging is very Taylor too. The fragrance, by Elizabeth Arden, will come in a purple bottle with a gold cap, and charms draping the neck of the bottle. Wonderstruck hits department stores in October. You can take a look at the bottle at people.com. [...]

New Fragrance From Taylor Swift! on

[...] important lyric to her song “Enchanted.” What’s her new fragrance like? Find out HERE. 0 comments print Filed Under: Taylor Swift, Taylor Swift Powered by LastFMTop 5 [...]

Kate on

definitely! i absolutely LOOOOOVE Taylor & would try anything she came out with!

Taylor Swift’s Wonderstruck Ad Revealed | Life Style on

[...] “the beginning of something magical,” Taylor Swift teases in the debut ad for her first-ever fragrance, Wonderstruck. It certainly appears that way — the whimsical photo features the singer in a [...]

Taylor Swift’s Wonderstruck Ad Revealed « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] “the beginning of something magical,” Taylor Swift teases in the debut ad for her first-ever fragrance, Wonderstruck. It certainly appears that way — the whimsical photo features the singer in a [...]

Behind the Scenes on Taylor Swift’s Wonderstruck Commercial Shoot « News Hub Today on

[...] announced plans for the fragrance in July, likening the creation process to recording an album. “It goes out into the world and [...]

Behind the Scenes on Taylor Swift’s Wonderstruck Commercial Shoot « Boys T Shirt « Celebrity News on

[...] announced plans for the fragrance in July, likening the creation process to recording an album. “It goes out into the world and [...]

Sneak Peek: Taylor Swift’s Wonderstruck Perfume Commercial « News Hub Today on

[...] announced plans for the fragrance in July, likening the creation process to recording an album. “It goes out into the world and [...]

Behind the Scenes of Taylor Swift’s Dreamy Wonderstruck Commercial Shoot « Boys T Shirt « Celebrity News on

[...] announced plans for the fragrance in July, likening the creation process to recording an album. “It goes out into the world and [...]

Behind the Scenes of Taylor Swift’s Dreamy Wonderstruck Commercial Shoot | Life Style on

[...] announced plans for the fragrance in July, likening the creation process to recording an album. “It goes out into the world and [...]

Sneak Peek: Taylor Swift’s Wonderstruck Perfume Commercial on

[...] announced plans for the fragrance in July, likening the creation process to recording an album. “It goes out into the world and [...]

What’s on Taylor Swift’s Christmas List? « Boys T Shirt « Celebrity News on

[...] a recipient of CMT’s “Artist of the Year” award Tuesday night and releasing her first fragrance, Wonderstruck. “It turned out to be something I wear every day, and I’m so proud of how [...]

What’s on Taylor Swift’s Christmas List? « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] artist, being a recipient of CMT’s “Artist of the Year” award Tuesday night and releasing her first fragrance, Wonderstruck. “It turned out to be something I wear every day, and I’m so proud of how well [...]

Growing Socials News and Alerts | Taylor Swift’s Newest Perfume Bottle Comes With Its Own Strand of Pearls on

[…] yet, she does. The singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a mix […]

Exclusive First Look: Taylor Swift’s Newest Perfume | Gossip 4 Celeb on

[…] yet, she does. The singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a mix […]

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[…] singer follows up herWonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a […]

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[…] yet, she does. The singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a mix […]

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[…] singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a mix […]

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[…] yet, she does. The singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a mix […]

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[…] yet, she does. The singer follows up herWonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a […]

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[…] yet, she does. The singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a mix […]

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[…] yet, she does. The singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a […]

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[…] prior scents Wonderstruck and Wonderstruck Enchanted were more of a “day-dreamy, romantic kind-of departure, in a kind of a […]

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[…] prior scents Wonderstruck and Wonderstruck Enchanted were more of a “day-dreamy, romantic kind-of departure, in a kind of a […]

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