Rihanna is the New Face (and Body) of Emporio Armani

07/11/2011 at 03:00 PM ET

Rihanna for Armani
Brian Ach/WireImage

She’s been flaunting her flawless skin as the face (and voice) of Nivea, and making the world smell a little bit sweeter with her fruity fragrance, Reb’l Fleur. But Rihanna isn’t slowing down! Soon, the singer will be showing off some of her other assets for storied fashion brand Emporio Armani. The singer — currently touring to promote her album, Loud — was just announced as the new face of Emporio Armani Underwear and Armani Jeans for autumn/winter 2011-12. Photos for the campaign, which will launch worldwide in September, were shot on location recently in New York. Rihanna will follow in the sexy footsteps of Megan Fox and Rafael Nadal, who steamed things up with their sultry campaign images and videos in March. And if Rihanna’s ads are anything like the Armani campaigns of the past, we know we’re in for a sexy ride. Tell us: What do you think of Rihanna as the new face of Armani? –Kim Peiffer

YOU ASKED, WE FOUND: STAR LOOKS

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Cuddy on

Armani could do much BETTER!

Natalie on

Rihanna is absolutely gorgeous-that’s a fact. I just wish she would tone down her overly sexual image and her hair and go for a more natural, classy look. All of the antics, clothes, and outrageous hair colors distract from her pretty features and talent.

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