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EXCLUSIVE: Go Behind the Scenes with Jennifer Lopez for Love & Light

06/29/2011 at 09:00 AM ET

Jennifer Lopez Love & LightCourtesy Coty

Jennifer Lopez is gearing up for her weekend appearance on HSN — check her out Saturday at midnight, noon and 9 p.m. — but in the meantime, she’s been busy shooting ads for her new fragrance, Love & Light. PEOPLE’s Most Beautiful Woman recently got extra-glamorous for the campaign — and we have a sneak peek! In these behind-the-scenes shots, Lopez flashes her famous gams, posing seductively in a silk wrap dress. But while the photos are all about beauty, Lopez says the fragrance is about channeling what’s inside. “With Love & Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit,” she explains in a release. “It’s about how you feel inside, it’s not about your outside world.” Betsy Olum, general manager of beauty and merchandising strategy at HSN, says Lopez’s upcoming appearance will make the scent “simply come alive. It’s a true reflection of who she is,” she shares. “We know our audience is going to love hearing from her on what influenced the creation of this fragrance.” After debuting on HSN, Love & Light will be available at Kohl’s and in department stores in September. The eau de parfum — packaged in a bottle inspired by womanly curves — will retail for $58, with an accompanying shower gel selling for $32. Tell us: Will you watch Lopez on HSN this weekend?

Jennifer Lopez Love & LightCourtesy Coty

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AmA on June 29th, 2011

Jennifer is an Amazing women she is a beautiful Talented Lady…and her husband and children are adorable….I am for her all the way….may God Bles You And Youy Whole Family…

Blessing, AmA Montoya

Pele on June 29th, 2011

Old? Are you guys nuts? She doesn’t look old at all! She looks like she’s 25. In fact, if we all didn’t know how old she really is, and we just looked at the picture, we’d probably all think she was between 25-35 yrs old. Geez, why are some people so critical??
Way to go, JLo, you obviously take great care of yourself, girl!!

jen on June 29th, 2011

Why such hate?
Seriously people. come on.
She is beautiful and bold, not old, and we all age.
I think she looks fabulous and I agree with Ellen, we should be happy for people and what they accomplish. We shouldn’t me so mean and vindictive…ladies.

Leila on June 29th, 2011

As a fan yof Jennifer Lopez and an HSN shopper I will definitely tune in and purchase her perfume. I admire Jen’s beauty, glamour, style and achievements in life that she’s worked hard for to get where she’s at.Wish her much success!

PHOTO: Jennifer Lopez Glams Up, Shows Leg For Fragrance Launch on June 29th, 2011

[...] Read th&#1077 whole t&#1072&#406&#1077 [...]

Kate on June 29th, 2011

Jennifer looks gorgeous, she’s so beautiful and I have a few of her perfumes which I am collecting, can’t wait to get this new fragrance. I love all about her, movies, music, American Idol, dancing, etc. She has got it all and worked her butt off for it. I wish her lots of luck.

Jennifer Lopez Shoots Campaign For New Fragrance | Bumpshack.com on June 29th, 2011

[...] photos may be about beauty, but Lopez says the perfume is about what’s inside: “With Love & Light, I wanted to create a fragrance that was [...]

Tanya on June 29th, 2011

I don’t know if some of these comments are from tini-boppers but Jennifer is not old, shes in her 40′s as far as I know but she looks younger than some of the girls in their 20′s. She doesn’t look any older than 30, but, even if she was in her 60′s so what she looks great and it’s nobody’s business what she does. I’m not jealous to see other beautiful women I just admire them and say God has bless them with so much beauty and I am happy for them. Everyone has some kind of beauty or gift, God gives us that so we can’t put God down for that. I hope she keeps doing what she’s doing no matter at what age and I wish her, Mar and the children all the happiness in the world.

Karen on June 29th, 2011

Always been a big fan of “J-Lo”.The photos “Es muy bonita.”Wonder how the same photos would look like in black and white.

David on June 29th, 2011

She is trying to be hip and young but she looks older than her 40+ years in that photo and btw all of her fragrances smell bad.

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