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Jun 29 2011 09:00 AM ET
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EXCLUSIVE: Go Behind the Scenes with Jennifer Lopez for Love & Light

Jennifer Lopez Love & LightCourtesy Coty

Jennifer Lopez is gearing up for her weekend appearance on HSN — check her out Saturday at midnight, noon and 9 p.m. — but in the meantime, she’s been busy shooting ads for her new fragrance, Love & Light. PEOPLE’s Most Beautiful Woman recently got extra-glamorous for the campaign — and we have a sneak peek! In these behind-the-scenes shots, Lopez flashes her famous gams, posing seductively in a silk wrap dress. But while the photos are all about beauty, Lopez says the fragrance is about channeling what’s inside. “With Love & Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit,” she explains in a release. “It’s about how you feel inside, it’s not about your outside world.” Betsy Olum, general manager of beauty and merchandising strategy at HSN, says Lopez’s upcoming appearance will make the scent “simply come alive. It’s a true reflection of who she is,” she shares. “We know our audience is going to love hearing from her on what influenced the creation of this fragrance.” After debuting on HSN, Love & Light will be available at Kohl’s and in department stores in September. The eau de parfum — packaged in a bottle inspired by womanly curves — will retail for $58, with an accompanying shower gel selling for $32. Tell us: Will you watch Lopez on HSN this weekend?

Jennifer Lopez Love & LightCourtesy Coty

SHOP STARS’ SIGNATURE SCENTS

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Jennifer looks gorgeous in these pics like a puerto rican Sophia Loren nice company to be in if you can get it can’t wait to try he new fragrance

- Courtney on

Love and Light….LOVELY PERFUME. All her frangrances are great. Love HER and Marc!

- carmen on

she looks old

- rita on

How does she get her legs so shiny?

- NM on

I think she looks gorgeous in these pictures. I can’t wait to try her new fragrance. I love all of them so far!

- Mari on

she is phony had face and whole body fixed. she is an old lady

- alice stewart on

she is a phony had her face and whole body fixed. she is an old lady.

- alice stewart on

[...] Behind the Scenes of Jennifer Lopez’s New Fragrance Campaign The singer poses seductively in a silk wrap to promote her newest fragrance, Love & Light Read more on People Magazine [...]

- Jennifer Lopez is on a Roll: 2 New Films and More Coming | Zomeet News Network on

people sayoing she’s old and the picture is photoshopped etc. I’m sure it is however without the picture being “fixed” Ms. Lopez looks beautiful w/o all that and is ages gracefully. I think those who are judgmental should send a picture of themselves. I am not rich or incredibly beautiful but I don’t take offense at those who are and am happy for what I am and have.

- ellen on

Jennifer looks very pretty but this look doesn’t seem to represent who she is or how most women are. She should stay more true to herself to stay more relatable to the public.

- LAURA on

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