Justin Bieber’s New Perfume ‘Explains a Dream’

Splash News Online; Inset: Courtesy Give Back
The meaning of life may be a mystery, but the meaning behind Justin Bieber‘s new fragrance, Someday, is much simpler. “It explains a dream. Someday I will drive a BMW. Someday I will be an astronaut,” the pop star told PEOPLE Thursday at Macy’s Herald Square in New York City. “In the commercial, [costar Dree Hemingway's] someday was meeting me. So when she sprayed on the perfume, I appeared in the room and we floated off into this place … that’s what I perceive it as.” Bieber said he was “100 percent involved” with the conception of the fragrance, from choosing the notes to designing the bottle. But just because he enjoyed the process doesn’t mean he’ll create a scent for men, too. “I’m not opposed to it, but I’m more into how females smell,” he joked. The singer told ET Canada that it makes more sense for him to create a fragrance for females, anyway. “Guys are the people smelling the perfume on the girls. It’s not the other girls … so I think that’s the smarter thing.” Adding that his girlfriend Selena Gomez does have a bottle — though didn’t inspire the scent — he said the flowery fragrance is an instant conversation starter. “If I was at a meet-and-greet and smelled this on a certain someone, then I would be like, ‘Wow, that smells really good,’” he said. Beliebers, take note. –With reporting by Carlos Greer




