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EXCLUSIVE: Cynthia Rowley Curates the Latest Beauty-Packed Birchbox

06/22/2011 at 12:00 PM ET

Cynthia Rowley for BirchboxCourtesy Birchbox

Cynthia Rowley obviously has an eye for style, but what are her beauty passions? The answers are revealed in the latest Birchbox, which the designer packed with surprises like her favorite hair product, brow pencil and snack (yum!) and wrapped in a custom print. The box, $10 through the subscription-based service, is available to those who sign up at birchbox.com/crjuly through June 30. Though Rowley wouldn’t tell PEOPLE what’s in her Birchbox, she did hint at some of her makeup faves. “I never go a day without Redken Water Wax,” she admits. “But otherwise I’m really low-maintenance. It’s really just mascara, red lipstick and liner in my bag.” The designer, who used to melt Crayola crayons to make her own cosmetics as a child, says that to her, makeup is an integral part of any runway show. “I’m inspired every season,” she tells PEOPLE. “It has the power to change the whole look of the collection.” In addition, Rowley is launching a limited edition Birchbox called ‘Tip to Toe Treats,’ available for $38 beginning July 11. The package includes nail strips she designed, plus “giant” trial sizes of bath salts, body scrub and more. “I may not spend a lot of time doting on beauty,” she says, “but I do think it’s important to have your staples.”

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Lastest Eye Liner Pencil News on

[...] EXCLUSIVE: Cynthia Rowley Curates the Latest Beauty-Packed Birchbox The designer packs the latest beauty box with all of her faves Read more on People Magazine [...]

BEAUTY NOTES: TARTE X TRUE BLOOD, CYNTHIA ROWLEY X BIRCHBOX, AND “BEAUTY” GUM | THE BLAY REPORT on

[...] MORE COLLABORATIONS: Designer Cynthia Rowley has created a Birchbox with her favorite beauty products housed in a custom psychedelic print. Rowley wouldn’t divulge what’s inside so ‘Nistas, you’ll have to let us know when you subscribe to the $10 Birchbox service now through June 30. The designer will also launch a bath and body inspired set beginning July 11 for $38. [People/StyleWatch] [...]

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