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FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

06/16/2011 at 12:00 PM ET

Beyonce Pulse Ad
Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?

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Showing 83 comments

Mathew on

Only here for Beysus, gonna snatch a few bottles day one! I love Heat and Rush!

Jessica Santos on

Gorgeous! I love the ad

Isa on

Doesn’t she looks like Kim Kardashian a little bit?

W Fulwood on

It kinda looks like her head was cut and pasted on the body. Am I the only one who thinks it looks odd?

Nayma on

I’m sooooo tired of Beyonce showing off skin.
It’s like she doesn’t have anything more intelligent to attract people attention. “Feel the Power”, what power, the sexual one calling? Enough already!

Keisha on

This is a ripoff of Toni Braxton’s album title and cover to her 2010 album!!!! Be original for once Bouncy.

Beyonce | FIRST LOOK: Beyoncé’s Pulse Fragrance Ad – People Magazine on

[...] Extra: FIRST LOOK: Beyoncé’s Pulse Cologne Ad – People Magazine [...]

Sue on

I’m sorry but I am just sick of her.

Mei on

I’m sooooo tired of people being tired of her. Every artist is over exposed Britney, Rihanna, Gaga, etc. The difference is Beyonce is actually talented and deserves to be exposed. She’s not a studio artist and is the best live female performer. She’s never disrespected herself or anyone else publicly, never drunk, no cooter flashes, no bar brawls, etc. and she’s been on top for over 15 years with no incidents. People need to be grateful that they have an artist who’s as talented and beautiful as she and can actually be proud of to tell their children to follow.

Gina on

Heat was the bomb and Heat Rush was even better. Both were huge successes and this will be no different having the blue orchid. I will definitely be purchasing a few bottles.

Gloria on

This woman is wearing less and less! She started out very classy. Now, everytime she appears anywhere, she is half naked! Too much Beyonce! She has a curvaceous body and all, but enough is enough!!!!

Gina on

@keisha – as much as Toni’s copied Beyonce, please. Besides Toni who? Love her but the name Pulse and this ad pose is not original for anyone. It’s just a name and pose and she’s rocking hers well.

jenny on

I tried Heat and I didn’t like it. So I can’t imagine this would be any better! Crazy but I do like Paris Hilton’s perfumes better!!

Annie on

I’m wearing Heat right now and I love it. Can’t wait for this!

Lisa Love on

This picture is badly Photoshopped. Her arms look too thin and oddly placed. The more I see Beyonce, overexposed, unoriginal and oversexed, the more I love Adele and how many albums she’s selling on sheer talent alone.

Sandy on

Put some clothes on.

Troy on

“DAMMIT!!!” Now we’re faced with another year of this overrated, overexposed, half-naked b*tch. The b*tch is in her mid 30′s and hasn’t thought one second about giving Jay-Z some babies, instead she’s too busy totting around Solanges son/daughter as if it’s hers. I’m so sick and tired of her, I was sick of her 10 years ago. Now I guarantee, her publicist will release a bogus statement saying this fragrance is no. 1, like they did the others. Now all these celebrities who have fragrances out, never released any statements about the status of their cologne…but this b*tch has to prove to everyone that she is no. 1 or more than she is and she’s not. She’s an attention wh*re and I wished she’d just go away….DAMMIT!!!

renece on

This is great. I will definitely will get it. To those picking on Beyonce for whatever reason. Get a life? Which artist at present is better than that. I just saw Xtina W magazine cover and no on said why is she naked? sad miserable people. She is overexposed???!!!!That is longevity a successful career. She has dreams like everyone, let her accomplish them. Get off the internet and change your negative to positive and you may be just as successful.

Amal on

She is so over exposed, I am so sick of her and her leotards and her annoying performances it’s always as if she has been possessed by the devil. Too much exposure I think she needs a break for people to miss her even a little!

Erica on

I like Beyonce but I’m not into cheap perfume that makes you smell like everyone else.

Kay on

I love love love Beyonce’s music. But I must agree that she continues to show too much skin and is definitely NOT a role mode for young girls, she exhibits sexuality too much as well. Beyonce, you are in your 30′s now, it’s time to go to another depth with your appearance, you can be classy without exposing too much. Regarding the perfume, you are starting to look a little greedy. You are wealthy, take a break and do allow the public to miss you. I still love you though!!

Garry on

Enough already..must she be EVERYWHERE we look these days..Loved her at first, but OVEREXPOSURE (literally) can ruin a good thing!

Lotus on

I am sincerely not trying to be negative because I do like Beyonce, but didn’t I read somewhere that she is actually allergic to perfume and does not wear it? I know I read this because I’m allergic as well.

Bossy on

Overexposed ,overexposed thats all ya’ll are talking about! beyonce desereves all the exposure she gets she has been out for like 2 years and now that she is back people are getting mad!?! LOL who cares it just shows that your pathetic and jealous. there is NO need to hate on people you dont even know. and her perfums Heat and Heat rush were amazing i cant wait for this one. and to the person who said her perfumes going to number 1 is fake go check it boo it was #1 so stfu if you dont know your facts. #rant

me on

I would love to see the picture pre-photoshop. Its a nice ad, she is showing way too much skin . . .but its so airbrushed its crazy.

serena on

Doesn’t she looks like Kim Kardashian a little bit?

- Isa on June 16th, 2011

—> no she actually has talent and a job.

Beyonce Fanatics // Beyonce Fansite // Daily News // Photoshoot // Media // Music // Video // And Much More! » FIRST LOOK: Beyoncé’s Pulse Fragrance Ad on

[...] Via People.Com Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad? Leave a Comment? This post currently have 0 Comment(s) No Comments [...]

nicole on

I love Beyonce. Who run the world (Girls)

Weenie on

@ W Fulwood –I totally agree ! That is NOT her body. Look at the arm on the right, it looks photoshop’ed on ! Get a life Beyonce, you irritate me,

Michael Martin on

Wow! That Bottle Design is awesome! Great job beyonce & team!

Mrs. Brace on

She sure doesn’t look like Beyonce. The swell of the breast is more than she has and if you lay this picture next to one from when she ws Destiny’s Child…she sure has whited up herself!!!

Mrs. Brace on

To Miss Bossy… I’m not jealous one bit, nor do I hate that she’s ‘made it’…I’m critiqueing the picture. It’s enhanced, it IS shopped because her arms are not that skinny and her hair is so NOT african-american, she does NOT look like herself. All gloss and fake – period.

kat on

The miracles of photo shop.

Rich on

@Gina Toni doesn’t have to copy Hoyonce. She has what Beyonce is striving for in her fading career. Toni can actually sing (not scream) and act. Bish gone somewhere with that.

Taylor on

Oh I get it…they must have photoshopped her head onto Toni Braxton’s body. No wonder her arms look so oddly placed.

New Beyonce ‘Pulse’ fragrance ad! | Make Her Up on

[...] the info from StyleWatch: Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad [...]

Troy on

Why do these crazy beYAWNcy fans think people are jealous or hating on this chic just because people don’t have a favorable opinion of her. She is overexposed, overrated and people are sick of seeing her. It’s like she has to be on everything and everywhere, and that shows a sign of insecurity…and when she claimed she was on break she was not, she was still popping up somewhere…so yes, people are sick of seeing her, and though I’ve never been a fan of FAKE PEOPLE such as herself, there is a time for artist to give people a break from seeing them all the time. She’s grasping at straws to stay relevant and I truely believe it will kill her dumbass if she ever loses her little bit of status that she thinks she has. And like someone said, the pic is photoshopped and it’s not just hers, a lot of artist pics are touched up to make it look perfect, but sometimes too perfect doesn’t look beautiful. beyawncy has slowly over the years transformed into this caucasian looking person to meet hollywood standards of what a woman should look like, and she does not represent women of color because women of color, has color. beyawncy will see her soul to the devil to make money, and has done so. Money changes people, greed makes people do crazy things. She’s always been fake, conniving, selfish, and malicious like her father taught her to be.

beyoncestan1 on

Looks like toni braxton album coverof the same name. her last fragrance heat was also a name of toni braxton album…weird right

The Beauty Stop » » Beyonce’s New Fragrance Ad on

[...] and features notes of pear blossom, peony, midnight jasmine and bluebird orchid.  Beyonce told PEOPLE Magazine: “Pulse is a fragrance you can wear all the time. I love the idea of a signature scent that [...]

FIRST LOOK: Beyoncé’s Pulse Fragrance Ad- FragranceWise.com on

[...] … Read the full article . [...]

Beyonce to Release Third Fragrance, Called Pulse, This September | Tumini Post on

[...] [via People] – Courtesy Coty [...]

PULSE! Beyoncé’s new fragrance : DC3 Forever on

[...] from People.com [...]

Love B on

She looks gorgeous, I love B, she is a great role model and I can’t wait to buy pulse. Her last two frgrances were huge sucess and this new one will sell.

Thelia on

i love Beyonce so much and pray to God bless everything she does and touches…you go Girl

Beyonce Uncovers New Fragrance ‘Pulse’ « defglam on

[...] Beyonce tells People: I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion. StyleNews [...]

World Music News » Blog Archive » Buzz Bites (6/17/11): Oh Noes! R.I.P. Rebecca Black’s ‘Friday’ Video on

[...] + Beyonce looks amazing in the print ads for her new perfume Pulse, which is a departure from her other recent looks, "incredible" and "flawless." (People) [...]

Byron on

You really have to be a sad, lonely, pathetic, and suicidal person to hate on Beyonce. She’s actually one of the better ones these days.

ReadyFreddy on

What are these ppl talking about OVEREXPOSURE???? SHE TOOK A WHOLE YEAR OFF FOR A BREAK. SHE GAVE YALL ENOUGH TIME! NOW THE QUEEN IS BACK BYTCHES!!

ReadyFreddy on

@Weenie. Get a life??!! How about YOU get one! This chick does nothing for a whole year and gets $35mill. NOW she back on her grind and stirring up the entertainment industry once again. Lol AND the retail industry!! U think she’s cares about irritating you?? (which i dont understand. What has she done to you??!!!) You’re the one in need of life commenting on her pages if u dont even like her. That’s pathetic, u loser. She HAS a life…worth over $300mill. Her life is worth a lot more than yours trick!!

Danger on

Photoshopped??!?! Bey has always had a BANGIN body! That millions of ppl have been JEALOUS of for YEARS!! Dont start with that bullshyt. U know thats ALL BEY..ALL DAY! Haters??..Please!

Danger on

@Rich Toni HAS what Beyonce is striving for??!!! Bey surpassed Toni back @ Dangerously in Love hoe! Check Bey’s credentials. Them Numbers dont lie! Besides, Toni has repeatedly given props & respect to Queen Bey. These haters and their blasphemy is soooooo pathetic. GET SOME LIVES PPL!!!

Debbie on

@Troy A sign of insecurity?!! Really? -___- it’s called being a SUPERSTAR. Like every other star in the business. CLEARLY you’re tryna be one too since i see u on ALL of Bey’s pages hatin. Quit tryna get fame riding on her curtails. F OFF!

RachelKayKay on

@Mrs. Brace You talkin bout her breasts from when she was in Destiny’s Child? Are u serious?? Last time I checked, people’s bodies change everyday! I swear, haters come up with dumbest stuff. I’M BUYING PULSE BEY!!!! LOVE U!!

iLoveGAGA on

The jig is up @Troy!! Everyone google “troy” & “beyawncy”. This pathetic loser has been hatin on Bey since 2008. And where is he 3 yrs l8r, online doin the SAME DAMN LONELY ASS THING! While Bey is makin millions, staying humble, and being a great artist/human being! After I saw all that mess from him, I’m thinking “why would anyone even take his opinion seriously?” LMFAO!! Who IS this guy? Congrats BEY on you’re new business venture! We pray for the best even though we already know you’ll surpass the rest!

Ariana on

really overexposed literally. move over darling for the new kids, you are getting too fat and old for all the skin shots by the way.

mike lowery on

I dont understand why you ignorant fools are getting sick of Beyonce just because shes everywhere. Shes everywhere because shes a role model, she exudes class, talent, kindness everything you want in a role model. I guess weirdos like yall would prefer a low life, untalented, useless, horrible role model for young women to look up to.

Brook on

Beyonce is only over- exposed because magazines REQUEST her,award shows, tv shows, news articles etc. She doesn’t go to them asking for a spread, she’s the ‘it’ girl of our time. Do u people not understand that this is her job?? Imagine taking two years off from your job? If you don’t like it, stop listening to music, surfing the internet because u will see Beyonce! and for the person who says Toni braxton has talent, she cant even sing live! Beyonce will outsing her and damn day! Look up her 1+1 performance. Moreover she DID in fact take a two year break from music, she was vacationing but people insist to snap pics of her wherever she goes! She’s human people, so if u wanna blame her ‘over-exposure’ blame on the damn paparazzi! She is the BEST rihanna cant sing, brittney spears never could, toni braxton is a studio artisit, and keri hilson is wack! Thank you

BiancaBoooo on

@Ariana Trick! We all know you WISH you had a Beyonce body. You and millions of other women around the globe. Calling her fat and old is atrociously insane! Let’s see you on the scale!! Bey’s woman enough to show it. HBU?!!

Lastest Beyonce News | celebnewsgossip.info on

[...] FIRST LOOK: Beyoncé’s Pulse Fragrance Ad The singer has hearts racing in photos for her new scent, which hits stores in September Read more on People Magazine [...]

Rap-Up.com || Beyoncé Feels the Power in Pulse Commercial [Video] on

[...] is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so [...]

Beyoncé Feels the Power in Pulse Commercial [Video] | Flymindstate.com on

[...] is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so [...]

Beyoncé Feels the Power in Pulse Commercial [Video] – Rap-Up.com on

[...] is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I [...]

Video: Beyoncé Feels The Power In Pulse Commercial | The Celebrity Inc. on

[...] plays in the background.“Pulse is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I [...]

» [VIDEO] BEYONCE FEELS THE POWER IN PULSE COMMERCIAL / Hype Cartel on

[...] is a fragrance you can wear all the time,” Beyoncé told PEOPLE. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I [...]

VIDEO: Beyonce Is On FIRE For New Pulse Commercial on

[...] she’s got something else going!  This time it’s for her new perfume, Pulse.  She told People, “Pulse is a fragrance you can wear all the time.  I love the idea of a signature scent that [...]

Beyoncé's Pulse Commercial | Pop Culture Major on

[...] is the follow-up fragrance to the successful Heat and Heat Rush perfumes. According to People magazine, Pulse features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and [...]

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[...] she succeeds. The singer cut her feet on her spiky Louboutin heels while filming the campaign for her latest fragrance, Pulse, but instead of taking it as a bad omen, the mom-to-be embraced it as a good [...]

Beyoncé: Pulse Was Inspired by Sasha Fierce « Boys T Shirt « Celebrity News on

[...] she succeeds. The singer cut her feet on her spiky Louboutin heels while filming the campaign for her latest fragrance, Pulse, but instead of taking it as a bad omen, the mom-to-be embraced it as a good [...]

Beyoncé: Pulse Was Inspired by Sasha Fierce | on

[...] she succeeds. The singer cut her feet on her spiky Louboutin heels while filming the campaign for her latest fragrance, Pulse, but instead of taking it as a bad omen, the mom-to-be embraced it as a good [...]

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[...] “empowered” Beyoncé Knowles wows in white while promoting her new fragrance, Pulse, at a New York City Macy’s on [...]

BumpWatch: Beyoncé’s White Out | Mystars.at on

[...] “empowered” Beyoncé Knowles wows &#1110n white wh&#1110&#406&#1077 promoting h&#1077r n&#1077w fragrance, Pulse, &#1072t a N&#1077w York City Macy’s &#959n [...]

Beyoncé Launches a Sweeter Scent for Summer « Breaking News | Latest News | Current News on

[...] had hearts racing with her super-special blue scent, Pulse, last year, but this summer, Beyoncé is thinking pink. The singer is launching a new perfume, breezily called [...]

Beyonce die hard fan on

Well done Bee* keep on climbing the ladder of success and to all them haters, Beyonce aint going nowhere but she’ll run the world forever as long as she still breath. so haters take a chill pil!!!!

carla angelica del carmen on

hola:
sooy
carla angelica carmen yo comunico
desirle ese perfumes de beyonce me gusta tnto yo el en fragancia de
beyperfumes de beyonce 30mlonce cotaria $9.990c/u mil gracia de ti

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[...] selling the gown — a friend, the designer or Beyoncé herself — but we imagine it smells just like the sexy singer. Tell us: Would you buy a wedding gown once worn by a star? How much would you pay for [...]

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[...] with wearing her first official fragrance, “Heat,” or third official fragrance, “Pulse,” as I cross the finish line and hug hundreds of supporters.  This is some serious grass [...]

 

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