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FIRST LOOK: Beyoncé’s Pulse Fragrance Ad
Courtesy Coty
Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?
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