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FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

06/16/2011 at 12:00 PM ET

Beyonce Pulse Ad
Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?

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Showing 83 comments

Danger on June 17th, 2011

Photoshopped??!?! Bey has always had a BANGIN body! That millions of ppl have been JEALOUS of for YEARS!! Dont start with that bullshyt. U know thats ALL BEY..ALL DAY! Haters??..Please!

Danger on June 17th, 2011

@Rich Toni HAS what Beyonce is striving for??!!! Bey surpassed Toni back @ Dangerously in Love hoe! Check Bey’s credentials. Them Numbers dont lie! Besides, Toni has repeatedly given props & respect to Queen Bey. These haters and their blasphemy is soooooo pathetic. GET SOME LIVES PPL!!!

Debbie on June 17th, 2011

@Troy A sign of insecurity?!! Really? -___- it’s called being a SUPERSTAR. Like every other star in the business. CLEARLY you’re tryna be one too since i see u on ALL of Bey’s pages hatin. Quit tryna get fame riding on her curtails. F OFF!

RachelKayKay on June 17th, 2011

@Mrs. Brace You talkin bout her breasts from when she was in Destiny’s Child? Are u serious?? Last time I checked, people’s bodies change everyday! I swear, haters come up with dumbest stuff. I’M BUYING PULSE BEY!!!! LOVE U!!

iLoveGAGA on June 17th, 2011

The jig is up @Troy!! Everyone google “troy” & “beyawncy”. This pathetic loser has been hatin on Bey since 2008. And where is he 3 yrs l8r, online doin the SAME DAMN LONELY ASS THING! While Bey is makin millions, staying humble, and being a great artist/human being! After I saw all that mess from him, I’m thinking “why would anyone even take his opinion seriously?” LMFAO!! Who IS this guy? Congrats BEY on you’re new business venture! We pray for the best even though we already know you’ll surpass the rest!

Ariana on June 18th, 2011

really overexposed literally. move over darling for the new kids, you are getting too fat and old for all the skin shots by the way.

mike lowery on June 19th, 2011

I dont understand why you ignorant fools are getting sick of Beyonce just because shes everywhere. Shes everywhere because shes a role model, she exudes class, talent, kindness everything you want in a role model. I guess weirdos like yall would prefer a low life, untalented, useless, horrible role model for young women to look up to.

Brook on June 19th, 2011

Beyonce is only over- exposed because magazines REQUEST her,award shows, tv shows, news articles etc. She doesn’t go to them asking for a spread, she’s the ‘it’ girl of our time. Do u people not understand that this is her job?? Imagine taking two years off from your job? If you don’t like it, stop listening to music, surfing the internet because u will see Beyonce! and for the person who says Toni braxton has talent, she cant even sing live! Beyonce will outsing her and damn day! Look up her 1+1 performance. Moreover she DID in fact take a two year break from music, she was vacationing but people insist to snap pics of her wherever she goes! She’s human people, so if u wanna blame her ‘over-exposure’ blame on the damn paparazzi! She is the BEST rihanna cant sing, brittney spears never could, toni braxton is a studio artisit, and keri hilson is wack! Thank you

BiancaBoooo on June 20th, 2011

@Ariana Trick! We all know you WISH you had a Beyonce body. You and millions of other women around the globe. Calling her fat and old is atrociously insane! Let’s see you on the scale!! Bey’s woman enough to show it. HBU?!!

Lastest Beyonce News | celebnewsgossip.info on June 22nd, 2011

[...] FIRST LOOK: Beyoncé’s Pulse Fragrance Ad The singer has hearts racing in photos for her new scent, which hits stores in September Read more on People Magazine [...]

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