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FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

06/16/2011 at 12:00 PM ET

Beyonce Pulse Ad
Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?

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Showing 83 comments

Beyonce to Release Third Fragrance, Called Pulse, This September | Tumini Post on June 16th, 2011

[...] [via People] – Courtesy Coty [...]

PULSE! Beyoncé’s new fragrance : DC3 Forever on June 17th, 2011

[...] from People.com [...]

Love B on June 17th, 2011

She looks gorgeous, I love B, she is a great role model and I can’t wait to buy pulse. Her last two frgrances were huge sucess and this new one will sell.

Thelia on June 17th, 2011

i love Beyonce so much and pray to God bless everything she does and touches…you go Girl

Beyonce Uncovers New Fragrance ‘Pulse’ « defglam on June 17th, 2011

[...] Beyonce tells People: I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion. StyleNews [...]

World Music News » Blog Archive » Buzz Bites (6/17/11): Oh Noes! R.I.P. Rebecca Black’s ‘Friday’ Video on June 17th, 2011

[...] + Beyonce looks amazing in the print ads for her new perfume Pulse, which is a departure from her other recent looks, "incredible" and "flawless." (People) [...]

Byron on June 17th, 2011

You really have to be a sad, lonely, pathetic, and suicidal person to hate on Beyonce. She’s actually one of the better ones these days.

ReadyFreddy on June 17th, 2011

What are these ppl talking about OVEREXPOSURE???? SHE TOOK A WHOLE YEAR OFF FOR A BREAK. SHE GAVE YALL ENOUGH TIME! NOW THE QUEEN IS BACK BYTCHES!!

ReadyFreddy on June 17th, 2011

@Weenie. Get a life??!! How about YOU get one! This chick does nothing for a whole year and gets $35mill. NOW she back on her grind and stirring up the entertainment industry once again. Lol AND the retail industry!! U think she’s cares about irritating you?? (which i dont understand. What has she done to you??!!!) You’re the one in need of life commenting on her pages if u dont even like her. That’s pathetic, u loser. She HAS a life…worth over $300mill. Her life is worth a lot more than yours trick!!

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