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FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

06/16/2011 at 12:00 PM ET

Beyonce Pulse Ad
Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?

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Mrs. Brace on June 16th, 2011

She sure doesn’t look like Beyonce. The swell of the breast is more than she has and if you lay this picture next to one from when she ws Destiny’s Child…she sure has whited up herself!!!

Mrs. Brace on June 16th, 2011

To Miss Bossy… I’m not jealous one bit, nor do I hate that she’s ‘made it’…I’m critiqueing the picture. It’s enhanced, it IS shopped because her arms are not that skinny and her hair is so NOT african-american, she does NOT look like herself. All gloss and fake – period.

kat on June 16th, 2011

The miracles of photo shop.

Rich on June 16th, 2011

@Gina Toni doesn’t have to copy Hoyonce. She has what Beyonce is striving for in her fading career. Toni can actually sing (not scream) and act. Bish gone somewhere with that.

Taylor on June 16th, 2011

Oh I get it…they must have photoshopped her head onto Toni Braxton’s body. No wonder her arms look so oddly placed.

New Beyonce ‘Pulse’ fragrance ad! | Make Her Up on June 16th, 2011

[...] the info from StyleWatch: Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad [...]

Troy on June 16th, 2011

Why do these crazy beYAWNcy fans think people are jealous or hating on this chic just because people don’t have a favorable opinion of her. She is overexposed, overrated and people are sick of seeing her. It’s like she has to be on everything and everywhere, and that shows a sign of insecurity…and when she claimed she was on break she was not, she was still popping up somewhere…so yes, people are sick of seeing her, and though I’ve never been a fan of FAKE PEOPLE such as herself, there is a time for artist to give people a break from seeing them all the time. She’s grasping at straws to stay relevant and I truely believe it will kill her dumbass if she ever loses her little bit of status that she thinks she has. And like someone said, the pic is photoshopped and it’s not just hers, a lot of artist pics are touched up to make it look perfect, but sometimes too perfect doesn’t look beautiful. beyawncy has slowly over the years transformed into this caucasian looking person to meet hollywood standards of what a woman should look like, and she does not represent women of color because women of color, has color. beyawncy will see her soul to the devil to make money, and has done so. Money changes people, greed makes people do crazy things. She’s always been fake, conniving, selfish, and malicious like her father taught her to be.

beyoncestan1 on June 16th, 2011

Looks like toni braxton album coverof the same name. her last fragrance heat was also a name of toni braxton album…weird right

The Beauty Stop » » Beyonce’s New Fragrance Ad on June 16th, 2011

[...] and features notes of pear blossom, peony, midnight jasmine and bluebird orchid.  Beyonce told PEOPLE Magazine: “Pulse is a fragrance you can wear all the time. I love the idea of a signature scent that [...]

FIRST LOOK: Beyoncé’s Pulse Fragrance Ad- FragranceWise.com on June 16th, 2011

[...] … Read the full article . [...]

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