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FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

06/16/2011 at 12:00 PM ET

Beyonce Pulse Ad
Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?

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Showing 83 comments

Kay on June 16th, 2011

I love love love Beyonce’s music. But I must agree that she continues to show too much skin and is definitely NOT a role mode for young girls, she exhibits sexuality too much as well. Beyonce, you are in your 30′s now, it’s time to go to another depth with your appearance, you can be classy without exposing too much. Regarding the perfume, you are starting to look a little greedy. You are wealthy, take a break and do allow the public to miss you. I still love you though!!

Garry on June 16th, 2011

Enough already..must she be EVERYWHERE we look these days..Loved her at first, but OVEREXPOSURE (literally) can ruin a good thing!

Lotus on June 16th, 2011

I am sincerely not trying to be negative because I do like Beyonce, but didn’t I read somewhere that she is actually allergic to perfume and does not wear it? I know I read this because I’m allergic as well.

Bossy on June 16th, 2011

Overexposed ,overexposed thats all ya’ll are talking about! beyonce desereves all the exposure she gets she has been out for like 2 years and now that she is back people are getting mad!?! LOL who cares it just shows that your pathetic and jealous. there is NO need to hate on people you dont even know. and her perfums Heat and Heat rush were amazing i cant wait for this one. and to the person who said her perfumes going to number 1 is fake go check it boo it was #1 so stfu if you dont know your facts. #rant

me on June 16th, 2011

I would love to see the picture pre-photoshop. Its a nice ad, she is showing way too much skin . . .but its so airbrushed its crazy.

serena on June 16th, 2011

Doesn’t she looks like Kim Kardashian a little bit?

- Isa on June 16th, 2011

—> no she actually has talent and a job.

Beyonce Fanatics // Beyonce Fansite // Daily News // Photoshoot // Media // Music // Video // And Much More! » FIRST LOOK: Beyoncé’s Pulse Fragrance Ad on June 16th, 2011

[...] Via People.Com Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad? Leave a Comment? This post currently have 0 Comment(s) No Comments [...]

nicole on June 16th, 2011

I love Beyonce. Who run the world (Girls)

Weenie on June 16th, 2011

@ W Fulwood –I totally agree ! That is NOT her body. Look at the arm on the right, it looks photoshop’ed on ! Get a life Beyonce, you irritate me,

Michael Martin on June 16th, 2011

Wow! That Bottle Design is awesome! Great job beyonce & team!

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