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FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

06/16/2011 at 12:00 PM ET

Beyonce Pulse Ad
Courtesy Coty

Is your heart racing yet? Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy, just-released ad already has our pulses beating faster. The seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid. “Pulse is a fragrance you can wear all the time,” Beyoncé tells PEOPLE exclusively. “I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design,” Beyoncé said in a statement. The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video and her oh-so-sexy Heat commercial. Edited by Beyoncé, it’s set to the first single from her new album. Tell us: What do you think of Beyoncé’s Pulse ad?

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Gloria on June 16th, 2011

This woman is wearing less and less! She started out very classy. Now, everytime she appears anywhere, she is half naked! Too much Beyonce! She has a curvaceous body and all, but enough is enough!!!!

Gina on June 16th, 2011

@keisha – as much as Toni’s copied Beyonce, please. Besides Toni who? Love her but the name Pulse and this ad pose is not original for anyone. It’s just a name and pose and she’s rocking hers well.

jenny on June 16th, 2011

I tried Heat and I didn’t like it. So I can’t imagine this would be any better! Crazy but I do like Paris Hilton’s perfumes better!!

Annie on June 16th, 2011

I’m wearing Heat right now and I love it. Can’t wait for this!

Lisa Love on June 16th, 2011

This picture is badly Photoshopped. Her arms look too thin and oddly placed. The more I see Beyonce, overexposed, unoriginal and oversexed, the more I love Adele and how many albums she’s selling on sheer talent alone.

Sandy on June 16th, 2011

Put some clothes on.

Troy on June 16th, 2011

“DAMMIT!!!” Now we’re faced with another year of this overrated, overexposed, half-naked b*tch. The b*tch is in her mid 30′s and hasn’t thought one second about giving Jay-Z some babies, instead she’s too busy totting around Solanges son/daughter as if it’s hers. I’m so sick and tired of her, I was sick of her 10 years ago. Now I guarantee, her publicist will release a bogus statement saying this fragrance is no. 1, like they did the others. Now all these celebrities who have fragrances out, never released any statements about the status of their cologne…but this b*tch has to prove to everyone that she is no. 1 or more than she is and she’s not. She’s an attention wh*re and I wished she’d just go away….DAMMIT!!!

renece on June 16th, 2011

This is great. I will definitely will get it. To those picking on Beyonce for whatever reason. Get a life? Which artist at present is better than that. I just saw Xtina W magazine cover and no on said why is she naked? sad miserable people. She is overexposed???!!!!That is longevity a successful career. She has dreams like everyone, let her accomplish them. Get off the internet and change your negative to positive and you may be just as successful.

Amal on June 16th, 2011

She is so over exposed, I am so sick of her and her leotards and her annoying performances it’s always as if she has been possessed by the devil. Too much exposure I think she needs a break for people to miss her even a little!

Erica on June 16th, 2011

I like Beyonce but I’m not into cheap perfume that makes you smell like everyone else.

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