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PHOTO: Kate Winslet Strikes a Pose for St. John

06/13/2011 at 01:30 PM ET

Kate Winslet for St. JohnCourtesy St John

She had the fashion world abuzz when she was announced as the new face of American knitwear company St. John in April, and now, Kate Winslet‘s first official photo for the fall 2011 advertising campaign has been revealed. In the image, shot by photographer Craig McDean at the Loew’s Theater in New Jersey, Winslet shows off her sultry side, laying across a stage draped in a figure-hugging granite Milano knit dress and sporting tousled curls. “Kate is an ideal choice for our new campaign,” St. John creative director George Sharp said in April. “She is an accomplished, beautiful woman with an extraordinary body of work, and one of the most admired actors of her generation. She embodies the modern sensibility of St. John, she is contemporary and authentically captures the style of the St. John woman.” The campaign will launch in September in magazines nationwide, but Winslet will also collaborate on “behind the scenes” vignettes for the brand’s website. Tell us: What do you think of Winslet’s ad for St. John? –Kim Peiffer

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Showing 10 comments

u2rpotz on

can’t help but wonder what that cloud of smoke is coming out of her — back end. So unlady like. lol. Once I saw it with that question in mind, I couldn’t stop laughing and can’t take the picture seriously. AND, to top it off, her hand is up to her face like she’s going to cover her nose! LOL.

namelessness on

lol it all i can say

anonymous on

I seriously am proud of Kate for doing something different and branching out and trying new things!!
KTK!!!!!!!!!
(Kudos to Kate)

Go Behind the Scenes of Kate Winslet’s Latest St. John Campaign | Life Style on

[...] The spring campaign features Winslet in St. John’s classic knits and a fitted dress. The photos were shot this week in a penthouse at New York’s Chelsea Arts Tower, a sharp contrast from the fall campaign, staged at a theater in New Jersey. [...]

Go Behind the Scenes of Kate Winslet’s Latest St. John Campaign « Boys T Shirt « Celebrity News on

[...] The spring campaign features Winslet in St. John’s classic knits and a fitted dress. The photos were shot this week in a penthouse at New York’s Chelsea Arts Tower, a sharp contrast from the fall campaign, staged at a theater in New Jersey. [...]

Go Behind the Scenes of Kate Winslet’s Latest St. John Campaign « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] The spring campaign features Winslet in St. John’s classic knits and a fitted dress. The photos were shot this week in a penthouse at New York’s Chelsea Arts Tower, a sharp contrast from the fall campaign, staged at a theater in New Jersey. [...]

Kate Winslet: ‘You Don’t Have to Be a Size 2′ « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] a pair of pleated trousers as an unlikely favorite, Winslet says that the reception of her continued ambassadorship for the brand has been [...]

Kate Winslet: ‘You Don’t Have to Be a Size 2′ | Get More Followers Fast - Blast My Twitter on

[...] a pair of pleated trousers as an unlikely favorite, Winslet says that the reception of her continued ambassadorship for the brand has been [...]

PHOTOS: Kate Winslet: ‘You Don’t Have To Be A Size 2′ | TubeShaker on

[...] obviously we’re loving these new St. John spring ads, featuring a stunning Kate, who became the face of St. John in April, lounging around a very Los Angeles-looking house in cozy [...]

PHOTOS: Kate Winslet: ‘You Don’t Have To Be A Size 2′ | Screw Cable on

[...] obviously we’re loving these new St. John spring ads, featuring a stunning Kate, who became the face of St. John in April, lounging around a very Los Angeles-looking house in cozy [...]

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