Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan

SEE MORE STAR FASHION FAVORITES IN ‘I REALLY LOVE MY …’

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Katz on

I love the ad. I thinks she looks beautiful, and tranquil.

Marti on

NO MAKE-UP!!! Who do they think they’re fooling?

marie on

Wow! Someone who was born with natural upper and lower black eyeliner…plus the fact that this is hardly a casual pose as any photographer will tell you. Maybe she should consider the cost of LV before she poses in Cambodia.

Patricia on

Angelina is beautiful, classic, and in a class all her own. She is beautiful inside and out. She and Brad are very giving, loving people. This is a beautiful ad. True the bags are expensive, and I cannot afford one, but not only does she give of her time, but her money to feed many. “Core Values” depicts this exceptional person well….and the bag she is holding is timeless just like Anglelina!

Kelly Wagner on

Not to detract from Angie’s beauty but she is definitely wearing eye makeup in this photo.

Celebrity Blog | Babelogs | Celebrity Gossip » Blog Archive » First Look: Angelina Jolie Is The New Face Of Louis Vuitton on

[...] Angelina Jolie has been revealed as the new face of the Louis Vuitton fashion brand as her new promo ad is released today. While it is not really a big surprise that Jolie has been [...]

Piz on

Angelina donates incredible amounts of money to Cambodia through the foundation she started in her son’s name. The people of Siem Reap consider her a hero and say that their children can attend school because of her. Who cares whether she’s wearing make-up?

lulu on

I think the article meant “her own makeup”….I realize the article says it’s edited, but most editors tend to make mistakes. Hope this clears things up for everyone. I think the ad is gorgeous…

coco on

LV is soooo last year.
I wish Angelina was representing a different more modern brand.

Karen M. on

She has done more than some of you folks on here talking BS. She has been doing humanitarian work not 1, 2, or 3 but 10 years if not more. If you think she is doing for publicity, maybe you people should do what she does for 10 years going to improvished countries and putting her life in danger.

As for the homewrecker comment, none of you have real proof that she broke up the marriage. If Brad’s heart was with Jen, no one can make him leave her.

Anyway, she does have make up on but minimal.

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