Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan

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blake m on

Holy snickers – wish I woke up looking like that! lol.

@ Sandra – at least she does charity. How many celebs have we seen that have the money and don’t lend their names to charities or issues?

Bad B*tches With Bad Bags…Angelina Jolie’s Louis Vuitton Ad « theJASMINE.BRAND on

[…] All you bag whores are gonna love this! And indeed it’s true, Angelina Jolie is the new face of  Louis Vuitton. The “Core Values” campaign was released today, featuring a fresh-faced Jolie in Cambodia’s Siem Reap province. She’s wearing her  own clothes, no makeup and an old monogrammed Alto bag.  Vuitton’s executive vice president Pietro Beccari explained, “People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” Peep the full story here. […]

morgan on

Angelina has done more for war torn, natural disaster striken places than most people, celebrity or not. I think of her as a humanitarian first, actor, second. Does it really matter if she has make up on or not? Who cares? She is an amazing human being.

Anna on

I think you are a little bit hard on angelina, to be honest.
I mean, it possible that she didn´t wear make-up- we are forgetting photoshop;-)!

Angelina Jolie’s First Louis Vuitton Ad Revealed « Moda station on

[…] the full news here Angelina Jolie’s First Louis Vuitton Ad Revealed LikeBe the first to like this […]

Nic on

No makeup? She appears to have makeup on in the photo above.

Love the photo and the setting tho.

Thalia on

People are always so quick to cut her down. She’s done nothing but help others and it’s a HECK of a lot more than anyone can say for other millionaires in the world, not just celebrities.

She’s a beautiful woman even if she IS wearing a bit of make-up but there’s no doubt she DOES have some on here.

The picture looks painted though, not real.

Sue on

No makeup? Who are you trying to kid?

Joanna on

Stunning! Just when you think she can’t possibly look more beautiful,she does something else! I love the all natural look on her. Beautiful!

Stephanie on

I like the picture. However, whomever wrote the ad needs glasses; she has A LOT of make up on. All you have to do is look at her eyes.

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