Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 285 comments

Lucinda on

I love that ad…she looks so natural and very pretty

Amanda on

lmfao it’s called Photoshop. She never looks like that for real.

Maria on

Yes, she has fed an entire village but don’t forget it’s tax deductible. Sitting down with the clothes she has on and “No Makeup” you cannot tell how thin she really is. It’s funny it looks like make up on the eyes to me. She may be pretty but she will always be a homewrecker to me. I’m just sayin.

Kate on

Are you kidding me! The cost of one of those purses could help feed a small village in Cambodia. It is a huge slap in the face to the people of Cambodia. We throw an over paid celebrity into the mix with her own LV bag! very very bad!!!!

Kim on

She looks absolutely beautiful as always. She is one of my favorites.

Justine on

No make up? Bahahahaha!!! I love Angelina, but what a crock! AND that pic is so photoshopped, it’s not funny!

Marianne on

It is a beautiful picture, and I think they meant no makeup artist.

Lianne on

She is not one of the prettiest celebs nowadays but the pic looks good. Of course it might be photoshop. And pleaaaase fix the “NO MAKE UP”, it’s obvious she is wearing it. There is nothing wrong with that but don’t try so hard to make her seem natural. I think what I like the most here is her hair, it seems to have more volume.

suz on

hahah some of these jealous bit*hes crack me up..

Helen Chu on


Next | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | … 29 | Next | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,460 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters