Angelina Jolie's First Louis Vuitton Ad Revealed

06/13/2011 at 10:00 AM ET

Angelina Jolie for Louis Vuitton
Courtesy Louis Vuitton

The rumors were true: Angelina Jolie is indeed the new face of Louis Vuitton. The actress’s first ad for the company’s “Core Values” campaign was released today, featuring the star afloat on a boat in Cambodia’s Siem Reap province. Wearing her own clothes, no makeup and her own years-old monogrammed Alto bag, Jolie looks at peace in her photograph. “People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.” In fact, Cambodia is the country from which Jolie adopted eldest son Maddox, and where she and partner Brad Pitt later established a foundation in the 9½-year-old’s name. Jolie follows in the footsteps of luminaries like Bono, Buzz Aldrin, Jim Lovell, Sally Ride and Mikhail Gorbachev, all of whom have posed for the “Core Values” campaign, as well as Madonna, Jennifer Lopez and Scarlett Johansson, all former faces of Vuitton. Jolie’s ad will break in the International Herald Tribune Wednesday, and is expected to run in various publications for about 18 months. And though the handbag she carries in her ad is no longer in production, Jolie’s love of the piece is causing the company to consider “re-editing” it, Beccari says. He would not discuss the amount Jolie was paid for the campaign, but says she did donate an undisclosed portion of her fees to charity.  Tell us: What do you think of Jolie’s ad? Kate Hogan


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Showing 285 comments

ccm on

angelina is beautiful and her heart is in the right place….

Just My Opinion on

@Sandra, for the price of the bag Angelina & Brad has donated more than their share to charity. Can we say the same about us?

Liza on

Great! Ads. should definitely start to be more ‘natural’ and real. Closer to the (ordinary) people. Definitely re-issue the bag. A classic LV. (I wish I could afford one).

Tina on

No makeup, my ars!

Aneta on

Agree with @lency, let’s not bash one of the few celebrities that has done actual lasting good in the world. Not huge LV fan as they are insanely overpriced and really boring bags, but their ads are always neat and this picture is quite lovely. In terms of the makeup, 99% of us don’t look that good with makeup on :)

Sandra on

Angelina looks beautiful, its also great that she has her own “used” bag in the add, the one she travels with and has had since years. She donates a lot of her money to charity and actually visits the places and people in need. Way to go !

Julie on

First, she looks beautiful. Second, there is nothing “real” about it. She definately has makeup on, physically or digitally. The whole picture looks soft focus or dreamlike and fake. She definatley looks gorgeous and not as scary thin as usual, but the description in the article sounds like it is talking about a totally different picture.

Julie on

@Britney From what I can tell, People has a different definition of “no makeup” than normal people like you and I do. For me, no makeup means I have applied no cosmetics. For “stars”, no makeup means they didn’t put on powder or blush. She looks good. But she’s wearing makeup.

RMG on

She look beautiful with or without make up. It is nice to know she helps with the part of the money I would love to see more pics.


She clearly has dark eye shadow on and a lip stick or gloss so why say “no makeup”. She is a beautiful woman no doubt and I’m sure she prob. could pull off no makeup and still look great. We can all see that she does have make up on though.

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