Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?


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Showing 219 comments

daisy fan on

im a fan of daisy perfume by marc jacobs,i have no doubt about tis new perfume must be smell as good as daisy but im so dissapointed about the name of new perfume Lola because it reminds me to Lolita and when i looked the adv where dakota looks like little child (Lolita) and the bottle position,i think its all look like pedophile stuff and im upset tis is from marc jacobs because i really love daisy

daisy fan on

Lolita is a novel by Vladimir Nabokov, first written in English and published in 1955 in Paris and 1958 in New York, and later translated by the author into Russian. The book is internationally famous for its innovative style and infamous for its controversial subject: the protagonist and unreliable narrator, middle-aged Humbert Humbert, who becomes obsessed and sexually involved with a 12-year-old girl named Dolores Haze (also known as Dolly, Lolita, Lola, Lo and L).

After its publication, Nabokov’s Lolita attained a classic status, becoming one of the best-known and most controversial examples of 20th century literature. The name “Lolita” has entered pop culture to describe a sexually precocious girl. The novel was adapted to film by Stanley Kubrick in 1962, and again in 1997 by Adrian Lyne.

jillanne on

Very bad. This is meant to appeal to child predators, obviously. Fanning is not too smart to have done this. Marc Jacobs is a creep.

Palm Beach, FL on

Children of the corn, white face, right crooked arm,
bland dress that should have been tucked under her ass and a pink wall color and everyone is worried about the bottle placement,Oh Lola…

Shoot the set designer.

Carmen on

I have always like Dakota Fanning but this ad is awkward. The bottle is more weird than sexy. I’m sure they can come up with something better.

Erika on

Really unimaginative photography, with the “easy” shot of the vase between her legs. Worse yet, it is poorly done with the dark shadows. Has this photographer not learned studio lighting? And way too much pink. Not much to like about it except Dakota.

Danny on

Umm….what happened to the dakota fanning from Uptown Girls? She’s grown too fast. She shouldn’t have done that till she was at least 20-25. Love the perfume though!

tytch on

Oh, Lola you say?
So let’s make a Lolita out of Dakota. Where is Humbert Humbert? Or is the bottle supposed to symbolize Humbert Humbert?

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