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Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?

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Showing 219 comments

Sem on

Gee, could they be any more obvious with the bottle placement? I mean right down to the flower on top coupled with the name…

Butch on

I guess Dakota doesn’t have photo approval. Big Star; she should. This is a really bad photo parading as Art. Poorly lit, poorly posed.
Bet they’ll be a re-shoot.

Elle on

Love her. Hate the pic

Sonia on

Why did they place the bottle in that area. Sorry she’s choosing to do that. But, still love Dakota.

whatdoiknow on

the intent is just too obvious. we expect the “professionals” to do much better.

Tony on

I especially like her horrifying alien queen snaggle-tooth with which she opens Coors Light cans.

Tony on

I especially like her horrifying alien queen snaggle-tooth with which she pops open Coors Light cans.

Teri on

Don’t think it is a flattering picture of her, it looks exploitative. The placement of the bottle is just creepy.

bliss on

this just doesn’t feel right. why the blank look in her eyes? strange position of bottle isn’t sexy, possibly painful?=(

Sara on

Hmm, I don’t mind the placement of the perfume. I can’t imagine another place for it, and didn’t look too far into the sexual imagery upon first glance, until I read the comments. If she held it up in her hands, it might look too beauty pageant-ish… Also, Marc Jacobs ads are consistently minimalistic and feature pale colors, which I find refreshing compared to, say, insanely colored Juicy Couture perfume ads!

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