Flower Child! Dakota Fanning Models for Marc Jacobs's Oh, Lola

06/10/2011 at 03:30 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Her little sis Elle may be making the red carpet rounds these days, but Dakota Fanning has her own fashionable gig: she’s the face of Marc Jacobs’s latest scent, Oh, Lola. “I’ve been a big fan of Dakota since the first time I saw her in a movie,” Jacobs tells WWD. “When we were speaking about who to use in the Oh, Lola fragrance ads — I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet.” The fragrance, which includes notes of raspberry, frais des bois, pear, magnolia, vanilla and more, is itself a Lolita — a sweeter “little sister” to Jacobs’s successful and “seductive” Lola. Fanning, who recently graduated from high school, says she’s honored to pose for the brand. “Every time one of Marc’s fragrances comes out I run to the store to buy it,” she tells WWD. “The moment I was asked to be a part of the Oh, Lola campaign, I was so humbled and said ‘yes’ immediately.” Oh, Lola — available in various sizes from $48-$88 — will debut at Bloomingdale’s stores July, and expand nationally in August, when Fanning’s ads officially hit fashion magazines. Tell us: What do you think of Fanning’s Marc Jacobs ad?


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Showing 219 comments

BSizzle on

The flower bottle between her legs leaves little to the imagination – it’s like child pornography and I can’t believe her parents didn’t have better judgment – let alone Marc Jacobs or Ms. Fanning herself

Gina on

A smile on Dakota’s face would have changed the whole dynamic of this shot. Would have definitely added the sweetness yet seductive factor that the Jacob’s team discusses in the article. Otherwise I’d have to agree with the other posts

Yes most certainly a smile…

Colleen Paquette on

Between the legs with a flower??..Deflowering..?. I Think it could have been a little more classy..what age group R U trying to reach.. most that could afford it would like to be seen as the ad suggest, in this case..it is a NO for me!

Jane on

Not to be mean but to the person who said she looks like a “Baby Hooker” it is a good description….

Kim on

Ummm, why does this seem like softcore kiddy porn? Could they not have found a better place for the bottle and flower?

Jim on

BAD LOCATION of the perfume bottle and it is a tacky picture…she is an attractive girl, but this does nothing for her and the implication of the position of the perfume bottle is less than impressive…..bad photography and photo selection

pamela ricer on

The fragrance mixture sounds lovely, however your message definitely isn’t. Woman-child seductress? Just creepy.

Bree on

Have none of you read ‘Lolita’? They say in the article that the fragrance was inspired by the book. Before you go judging, maybe you should read it. It is a classic for a reason.

Beth on

Think she’s a wonderful young actress, but it’s a totally inappropriate ad campaign for for a 17 yr old girl. Yes, she’s still a girl and not a woman and anyone looking at the ad knows exactly what’s it’s implying…. that’s why they choose the idea for the picture. Dakota’s parents should have said “NO”! Period.

Judy on

Ewwww! Poor Dakota is always being encouraged by her parents to do the prurient sex thing. They really do only care about the money. Who would want perfume that smells like someones crotch?

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