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Ashley and Mary-Kate Olsen's Old-Fashioned Fashion Empire

06/02/2011 at 03:00 PM ET

Ashley Olsen on Fashion, The Row and CFDA Awards
Dave Allocca/Startraks

Ashley and Mary-Kate Olsen may be known for their daring fashion sense, but when it comes to running a four-brand business, their approach is decidedly more traditional. “At the end of the day, we know that every decision we make, we can hold ourselves accountable,” Ashley explains to Style.com of CFDA-nominated collection The Row. “We’ve made every hire; we know everyone’s salary. We run The Row, from start to finish,” she adds, to WWD. But regardless of highly coveted critical success, the sisters continue to strive for production quality. “Each season, more and more, we dive deeper into techniques,” Ashley says. And in spite of the brand’s online presence (“When we started selling The Row to Net-a-Porter, overnight it became our third largest retailer,” says Mary-Kate) they remain committed to traditional customers. “For me personally, I like to walk into a store and feel the fabric, try it on, see everything,” Mary-Kate tells WWD. And the prospect of reaching fans over Twitter? “That makes me so anxious,” Ashley confides. –Justine Harman

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Amit on

I am really impressed by the career in fashion that Ashley and Mary-Kate have built. Not that I can afford ANYTHING from their lines…

Five Things to Know About New York Fashion Week | Screw Cable on

[...] Mary-Kate and Ashley Olsen will pull double duty, presenting Elizabeth & James one day and The Row [...]

Elziabeth Olsen: I’m ‘Never’ Going to Become a Designer | Screw Cable on

[...] Ono’s Swarovski collection in New York City. “But I’m obviously going to go to The Row [...]

Elziabeth Olsen: I’m ‘Never’ Going to Become a Designer | Screw Cable on

[...] Ono’s Swarovski collection in New York City. “But I’m obviously going to go to The Row [...]

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