Jessica and Ashlee Simpson Collaborate on Tween Clothing Line

06/01/2011 at 03:00 PM ET

Jessica Simpson Creates Tween Line of Clothing
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She’s helped teens dress for prom, and now, she’ll be helping them dress for everyday life! Jessica Simpson is teaming up with little sis Ashlee to create a line of tween apparel as part of the Jessica Simpson Collection, according to WWD. The new products, available in stores in fall, will be geared to the fashion-forward tween and will feature sportswear, denim and activewear styled after Simpson’s “girly, playful attitude,” the trade mag reports. Knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear will all be part of the collection, with both Jessica and Ashlee serving as co-creative directors for the line.
”Creating a tween apparel collection was a natural extension for the brand,” Jessica tells WWD. “I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee, who has always been a big supporter of her big sis’s empire, agrees. “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.” This marks the first time the sisters are collaborating on a fashion venture. Tell us: Would you buy from the Simpson sisters’ tween clothing line? –Kim Peiffer

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Smiley on

If it’s nice and affordable… absolutly!!! :)

Roxanna Logeais on

I think that Jessica and Ashlee would come up with something creative in their clothing line for tweens.

Corey Groves on

I just wanted to say that I don’t care if Ashlee Simpson-Wentz got caught lip-synching on Saturday Night Live back in 2004 because that happened 16 years ago. I also don’t care if her latest album, “Bittersweet World” (that was released in 2008) had only sold 150,000 copies over here in the United States of America and 220,000 copies worldwide, I love her music with all my heart and I want to spend the rest of my life listening to it because her music has been the best thing that has ever happened to me ever since she came into the music industry back in 2004. I would be lost forever if she ever decides to stop making music because making music is what she lives for. I have all 3 of her previous albums and I can’t wait until she releases her new upcoming album later on this year because I really want to buy it. Ashlee said that her new upcoming album will have a “Folk feel” with a mature upbeat sound to it. She is one of my most favorite female Pop music artists in the music industry, and I’m also one of her most biggest fans who was born and raised over here in the United States of America. I will always guard and protect Ashlee’s heart from all of those haters out there because I truly believe that it is my destiny to do so. I think that she looks a lot more prettier than her sister, Jessica and I also think that she looks a lot mor prettier than my wife, Ashley as well even if she did have plastic surgery on her nose. As far as her being a fashion designer is concerned, I really hope that she will also design some clothes for all of her male fans out there because I love everything that she wears. I also think that those T-shirts that she designed for “Wet Seal” back in 2008 looks awsome, especially when she is wearing them. End of story.

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