Jessica and Ashlee Simpson Collaborate on Tween Clothing Line

06/01/2011 at 03:00 PM ET

Jessica Simpson Creates Tween Line of Clothing
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She’s helped teens dress for prom, and now, she’ll be helping them dress for everyday life! Jessica Simpson is teaming up with little sis Ashlee to create a line of tween apparel as part of the Jessica Simpson Collection, according to WWD. The new products, available in stores in fall, will be geared to the fashion-forward tween and will feature sportswear, denim and activewear styled after Simpson’s “girly, playful attitude,” the trade mag reports. Knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear will all be part of the collection, with both Jessica and Ashlee serving as co-creative directors for the line.
”Creating a tween apparel collection was a natural extension for the brand,” Jessica tells WWD. “I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee, who has always been a big supporter of her big sis’s empire, agrees. “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.” This marks the first time the sisters are collaborating on a fashion venture. Tell us: Would you buy from the Simpson sisters’ tween clothing line? –Kim Peiffer

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[...] tween apparel collection was a natural extension for the brand,” Jessica tells WWD (quote via PEOPLE). “I’m excited to bring my sister along as co-creative director of this division, because [...]

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[...] named Us Weekly's Style Icon of the Year — has distinguished herself as having a …Jessica and Ashlee Simpson Collaborate on Tween Clothing LinePeople MagazineSimpson Sisters to Launch Tween LineHollywood ReporterJessica, Ashlee Simpson Start [...]

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[...] to People, a collection will embody sportswear, denim and activewear fit for a fashion-conscious tween, and [...]

Jessica and Ashlee Simpson To Launch Tween Clothing Line – Billboard | Jessica Simpson on

[...] Simpson Collection label. According to People, the collection will include sportswear, …Jessica and Ashlee Simpson Collaborate on Tween Clothing LinePeople MagazineJessica and Ashlee Simpson to design tween fashions togetherWashington Post [...]

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[...] to People, the collection will include sportswear, denim and activewear fit for the fashion-conscious tween, [...]

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[...] Jessica and Ashlee Simpson are collaborating on a tween clothing line. [People] [...]

Jessica and Ashlee Simpson Collaborate on Tween Clothing Line | Zoid SA on

[...] She’s helped teens dress for prom, and now, she’ll be helping them dress for everyday life! Jessica Simpson is teaming up with little sis Ashlee to create a line of tween apparel as part of the Jessica Simpson Collection, according to WWD. The new products, available in stores in fall, will be geared to the fashion-forward tween and will feature sportswear, denim and activewear styled after Simpson’s “girly, playful attitude,” the trade mag reports. Knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear will all be part of the collection, with both Jessica and Ashlee serving as co-creative directors for the line. (Read More People) [...]

Jessica and Ashlee Simpson Collaborate on Tween Clothing Line | Your Best Prom Dress on

[...] Jessica and Ashlee Simpson Collaborate on Tween Clothing Line The sisters’ new gear, part of the Jessica Simpson Collection, will hit stores nationwide this fall Read more on People Magazine [...]

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