Adrian Grenier Curates Eco-Friendly Sale for GILT Man

06/01/2011 at 12:00 PM ET

When Entourage star Adrian Grenier launched SHFT.com last year, his goal was to bring the best in sustainable product to his readers and fans. Now, he’s moving forward with that mission, curating a two-day sale on GILT that includes some of his favorite eco-friendly apparel and accessories for men. “GILT is good at what they do, and we’re good at what we do, so it made sense to do this collaboration,” Grenier tells PEOPLE. “Our goal at SHFT.com is to reach a critical mass so that all products we love and are sustainably minded will ultimately become less and less expensive. So it’s right up our alley to be able to put affordability and sustainability into the same sentence.” The GILT sale, which runs from noon ET today until noon ET on Friday, includes Simple shoes, a bike from Nirve, Daniel Moyer Designer longboards, Core Bamboo bowls, tables from Alex Artless and casual menswear from Nau. A portion of sales will benefit the Webby award-winning SHFT.com. Grenier says that while he makes a point of purchasing sustainable products, it’s not quite possible to shop in an exclusively eco-friendly manner just yet. “You do what you can, and that’s the reality of where we are,” he shares. “To me, it’s not about being absolute in your life, it’s about making a sincere, dedicated effort to make this meaningful shift in your life. I think as our demand goes that way, designers and producers will, too.” And he’s using his website to help the cause. “My dream is that one day, SHFT.com will be the only site you go to for products, because it’ll have everything you need, and everything will have a sustainable element. So that’s my goal.” –Kate Hogan

SHOP DISCOUNTED CELEB STYLE IN ‘STAR LOOKS FOR LESS!’

FILED UNDER: Charity , Eco-Friendly , Guy Style

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