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EcoTools Launches Earth-Friendly Beauty Initiative

05/26/2011 at 12:30 PM ET

EcoTools Launches Live Beautifully Campaign
Courtesy EcoTools

Being eco-conscious definitely has its perks! Earth-friendly beauty brand EcoTools is giving women the opportunity to make smarter style choices through its new “Choose to Live Beautifully” campaign. Just swap in your old beauty supplies in exchange for a coupon to try a luxe, earth-friendly EcoTools alternative — their entire collection is made from sustainable, cruelty-free products crafted from recycled and natural materials. Visit to find out how you can participate.

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