SNEAK PEEK: 'Bachelorette' Ashley Hebert's First Rose Ceremony Dress

05/23/2011 at 01:00 PM ET

Randi Rahm Designs on Bachelorette
Rick Rowell/ABC

Being the Bachelorette may come with heartbreak, but it also comes with a sexy new wardrobe! New Bachelorette Ashley Hebert has chosen designer Randi Rahm’s evening gowns and cocktail dresses for the show’s “dramatic” rose ceremonies, where Hebert edits down her list of potential mates. For tonight’s season premiere (9 p.m. on ABC), Hebert selected Rahm’s Swarovski crystal-studded “Diamond AB” gown to wear while facing her suitors. “Randi’s looks capture the excitement, glamour and a bit of glitz that makes dressing both fashionable and fantasy,” Bachelorette costumer Cary Fetman said in a release. “Both Ashley and I love the sexy hugs and curves that Randi’s dresses provide.” Known for her use of dramatic colors and sleek embellishments, Rahm has also dressed stars like Beyoncé, Catherine Zeta-Jones, Halle Berry, Fergie and Carrie Underwood. Tell us: Will you be watching the Bachelorette? –Kim Peiffer

SEE MORE ON-SCREEN STYLE IN ‘LIGHTS! CAMERA! FASHION!’

FILED UNDER: Dresses , Fashion , TV & Movies

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Showing 31 comments

Jessica on

she looks great…can’t wait to watch this tonite

Phyllis Thurm on

Love the choice. Can’t wait to see the show and any other gowns by Rahm

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» The Look for Less: Ashley Hebert’s Sequin First Rose Ceremony Dress on The Bachelorette. the budgetista on

[...] their rose ceremony dress is alright in my book. The real gown is from Randi Rahm {read the details here} and costs more than Chris Harrison makes per episode. Let’s get Ashley’s sequin style [...]

Viagra on

nice thinking i agree with you

sharonsheen on

that dress is amazing!!!!

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[...] will be fabulous at sunset.” Hebert, who let three guys go last week, has worn Rahm’s creations throughout this season of The Bachelorette. “Cary [Fetman] the costume designer and I really worked closely before and [...]

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[...] surprisingly, she did! Hebert traded in her longer locks for a shorter, trendier cut, which she debuted on Saturday while out and about in New York with [...]

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