Justin Bieber's 'Really Big' Fragrance Revealed

05/20/2011 at 12:30 PM ET


Splash News Online; Inset: Courtesy Give Back

Beliebers, your wait is over. Today, Justin Bieber unveiled his new “really big” women’s fragrance, Someday, to the world. The fruity scent, which comes in a clear glass bottle topped with an intricate heart-shaped flower, will hit American department stores in late June, and all proceeds will benefit some of Bieber’s favorite charities, including Pencils of Promise, which builds schools. In an email to WWD, the pop star said Someday was created with his young fans in mind. “Let’s be real, the way a girl smells is very important to a guy,” he wrote. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.” The fragrance, an eau de parfum, will retail for $35 for 1 oz., $45 for 1.7 oz. and $55 for a 3.4 oz. bottle. Body lotion will also be available, and hair mist, of course. “They really let me take the lead on the entire project, because I know my fans better than anyone,” Bieber told WWD. Ads for the fragrance, costarring model Dree Hemingway, were recently shot by Terry Richardson, and a television commercial — filmed in a gravity-free cabin of a Boeing 737 NASA training jet — will debut after Thanksgiving. This isn’t Bieber’s first foray into the world of fragrance: his unisex fragrance-infused dog tags are on CVS shelves now. Tell us: Will you buy Bieber’s new scent?

SHOP MORE STARS’ SIGNATURE SCENTS!

Share this story:

Your reaction:

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 27 comments

Justin Bieber Gets Tackled at Macy’s | Celebrity Vaganza on

[...] was at the superstore to debut his new perfume, “Someday,” and went outside to greet fans who hadn’t made it into the [...]

Justin Bieber Gets Tackled at Macy’s on

[...] was at the superstore to debut his new perfume, “Someday,” and went outside to greet fans who hadn’t made it into the [...]

Justin Beiber Knocked Over at the Unveiling Of His Perfume | celebinterviews.info on

[...] him and Beiber was very shaken up by the incident. Justin was there at the superstore to launch his new perfume “someday”. After that he went out to greet those fans who could not make it inside the store [...]

melissa belpino on

ho

arbenita on

i love you

Justin Bieber Serves Up a ‘Scentual’ Halloween Scare « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] sneaks up on his Someday fragrance commercial costar Dree Hemingway in a cute new promo video for the scent. Thankfully, she doesn’t seem to get too [...]

Justin Bieber Serves Up a ‘Scentual’ Halloween Scare | Life Style on

[...] sneaks up on his Someday fragrance commercial costar Dree Hemingway in a cute new promo video for the scent. Thankfully, she doesn’t seem to get too [...]

Watch: Guys ‘Shriek Out’ at Justin Bieber on Black Friday « Boys T Shirt « Celebrity News on

[...] the pop star attempt to shop in peace — and learn more about Macy’s Black Friday Someday fragrance deal — in the cute commercial [...]

Growing Socials News and Alerts | Justin Bieber on His New Fragrance: ‘It Will Unlock a Personal Side of Me’ on

[…] the scent and the packaging feel decidedly more grown-up compared to Bieber’s first two scents, Someday and Girlfriend. Housed in a modern white lacquer bottle featuring edgy gold hardware (and, of […]

Justin Bieber on His New Fragrance: ‘It Will Unlock a Personal Side of Me’ | Media Profile on

[…] the scent and the packaging feel decidedly more grown-up compared to Bieber’s first two scents, Someday and Girlfriend. Housed in a modern white lacquer bottle featuring edgy gold hardware (and, of […]

Next | 1 | 2 | 3 | Next | Show All
advertisement

From Our Partners

From Our Partners

Follow

Get every new post delivered to your Inbox.

Join 1,761 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters