Justin Bieber's 'Really Big' Fragrance Revealed

05/20/2011 at 12:30 PM ET


Splash News Online; Inset: Courtesy Give Back

Beliebers, your wait is over. Today, Justin Bieber unveiled his new “really big” women’s fragrance, Someday, to the world. The fruity scent, which comes in a clear glass bottle topped with an intricate heart-shaped flower, will hit American department stores in late June, and all proceeds will benefit some of Bieber’s favorite charities, including Pencils of Promise, which builds schools. In an email to WWD, the pop star said Someday was created with his young fans in mind. “Let’s be real, the way a girl smells is very important to a guy,” he wrote. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.” The fragrance, an eau de parfum, will retail for $35 for 1 oz., $45 for 1.7 oz. and $55 for a 3.4 oz. bottle. Body lotion will also be available, and hair mist, of course. “They really let me take the lead on the entire project, because I know my fans better than anyone,” Bieber told WWD. Ads for the fragrance, costarring model Dree Hemingway, were recently shot by Terry Richardson, and a television commercial — filmed in a gravity-free cabin of a Boeing 737 NASA training jet — will debut after Thanksgiving. This isn’t Bieber’s first foray into the world of fragrance: his unisex fragrance-infused dog tags are on CVS shelves now. Tell us: Will you buy Bieber’s new scent?

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