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Catherine Middleton's Flowery Wedding Day Perfume Sells Out

05/04/2011 at 02:30 PM ET

Kate Middleton Wedding Perfume
Paul Hackett/Getty; Inset: Courtesy Illuminum

As Catherine Middleton walked down the aisle in Westminster Abbey last Friday, she smelled like a vase of white flowers quivering in the breeze. Well, at least, her perfume did. The Duchess of Cambridge wore White Gardenia Petals, a scent by Illuminum, on her big day — and already, the fine fragrance is sold out worldwide. The perfume contains notes of coconut, muguet (a.k.a. lily of the valley), ylang ylang, amber wood and jasmine, and retails for $140 (Americans can pre-order at luckyscent.com). Michelle Obama is also a fan of the brand, started by hairdresser Michael Boadi, former stylist to stars like Naomi Campbell and Kate Moss. “I am both thrilled and honoured that [Kate] chose to wear White Gardenia Petals,” Boadi said in a statement, “as she embodies the fresh, British beauty that inspired its creation.” A rep for Illuminum tells PEOPLE that Kate chose White Gardenia Petals from a selection of fragrances, but why she went with this particular scent was a personal decision. Though that fragrance was just for her, the bride wanted her wedding guests to have a pleasant olfactory experience, as well. The Daily Mail reports that Kate stocked Abbey bathrooms with her favorite scented candles and toiletries from Jo Malone on Friday, giving guests whiffs of orange blossom, grapefruit, and lime, basil and mandarin. When asked for comment, the company played coy, simply stating, “Jo Malone is honoured to have been involved with the Royal Wedding.” –Reporting by Dimi Gaidatzi

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The Sweet Smell of Success and The Future of Fragrance « on

[...] fans include Kate Middleton (she wore Illuminum White Gardenia Petals on her royal wedding day) and Rhiana who fell in love [...]

BOOSTING SALES WITH EDITORIAL COVERAGE « on

[...] directly, to not one, but two shopping carts with a beautiful detailed description and photo of the delightfully feminine perfume worn by Kate Middleton on her royal wedding [...]

Kate Middleton's Wedding Day Perfume Sells Out | The Buzz 1230 AM on

[...] Kate Middleton’s Flowery Fragrance [...]

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What We’re Buying: Glam Pants, Amazing Perfume and the Perfect Maternity Party Dress | Gossip 4 Celeb on

[…] lounge” (the brand is big in London). If you’re well-versed in all things Royal, you know Kate chose Illuminum’s White Gardenia Petals on the day she married Prince William — this stuff is the real […]

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