Blake Lively Becomes a Redhead!

04/27/2011 at 10:30 AM ET

Blake Lively Red Hair
Rex USA

Spotted: Blake Lively ditching her blonde locks for a new, reddish hue! The Gossip Girl star stunned at the TIME 100 Gala in New York City Tuesday night, but her gorgeous green Zuhair Murad dress wasn’t the only thing onlookers were talking about. The actress — the new face of Chanel handbags — arrived on the red carpet sporting strawberry-tinged locks. “It’s for the film Hick,” Lively told PEOPLE. “I thought [my character] needed red hair. It helps when you’re playing a role, when I don’t feel like myself. And I don’t really feel like myself with red hair.” Colorist Rona O’Connor transformed Lively’s locks about a month ago, however, the actress managed to fly under the radar following her last public appearance at CinemaCon in early April. So how does she like her new look? “I love it,” she gushed. “I feel like Ariel.” We love Lively’s new hue, but what do you think? Tell us: What do you think of Lively’s red hair? Reporting by Jeffrey Slonim

WEIGH IN ON STAR HAIR CHANGES IN ‘WHAT’S HER BEST HAIR?’

FILED UNDER: Beauty , Blake Lively , Celebs , Hair

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[...] get teased for their “ginger” locks, but everyone from Mandy Moore to Scarlett Johansson to Blake Lively has gone red this spring, making it the must-have color in [...]

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Love her in RED!

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