Behind the Scenes of Kirsten Dunst's Wild Bulgari Fragrance Shoot

04/21/2011 at 05:30 PM ET

You’ve seen the pictures — now check out the video! Kirsten Dunst takes a walk (or rest?) on the wild side in her new Bulgari Mon Jasmin Noir fragrance ads, striking sensual poses while dripping in the brand’s gorgeous jewels. Modeled after the brand’s fantastical “Mediterranean Eden” theme, the shoot actually took place in sunny Pasadena, Calif. — though you could never tell from the video. Photographers Mert Alas and Marcus Piggott had their staff transform the site into a fairytale world, complete with an Italian-style garden and gorgeous villa setting. But the most amazing moment comes toward the end of the clip, when a real lion (with its trainer) is released from its trailer and prepares for its big close-up. Now that’s wild! Tell us: What do you think of Bulgari’s new campaign? –Kate Hogan

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Eric on

It stinks as much as the “perfume” itself does. Why is an exotic animal being exploited to pander products?

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