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Angelina Jolie’s Jewelry Line: “Chic and Contemporary”

04/15/2011 at 10:30 AM ET

Angelina Jolie's Style of Jolie JewelryCourtesy Robert Procop

You’ve seen the serious sparklers, but just what went into the creation of Angelina Jolie‘s new jewelry line, Style of Jolie? “She has been involved, every step of the way,” jeweler Robert Procop tells PEOPLE. “She wanted to create some beautiful art around jewels with the mission of helping children.” Jolie and Procop, who’s styled the actress in the past, started the project in August of 2010, creating storyboards, researching gems and metals and considering various designs. “Angelina has a very classic style. She is very chic and contemporary,” Procop explains. “[The collection] is what she enjoys wearing on the red carpet, but also what she enjoys wearing when she’s at home. It’s also what she enjoys giving as a gift.” In fact, at Christmas, Brad Pitt gifted Jolie with a bracelet similar to the the five-row white quartz tablet bracelet (above) after seeing her design. Another piece the actress particularly loves is the Angelina Jolie exceptional emerald necklace (above), containing 44 green gems totaling 103.48 carats. “It’s probably one of the finest collections of cushion emeralds ever assembled,” Procop says. “The stones are just so bright.” Though the line — which features pieces starting at $4,000 and benefits the Education Partnership for Children of Conflict — is only available to private clients at the moment, Procop hints that later this year, a more accessible retail version will hit the market. But for now, the jewels are hitting the road: after a short stint in Beverly Hills, they’ll move on to a gallery in Monaco for about two weeks. Seems they’re following in the footsteps of their jet-setting creator! Tell us: What do you think of Jolie’s jewelry line? –Reporting by Kate Hallett
SEE MORE STUNNING JEWELRY IN ‘SPRING’S MOST SIZZLING STAR TRENDS’

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Showing 46 comments

D on April 15th, 2011

Really with such a bad economy a 4000$ necklace. May be she will adopt some of us poor people.

Lily on April 15th, 2011

I really liked some of these pieces. I love certain gemstones and these are great designs, not overly done, not too gaudy. If ever she did design a line that stayed under the four figures range, I would definitely buy something from it at some point.

sckatt on April 15th, 2011

Hey I can go down to Hobby Lobby and get stuff to make a replica of these, will you pay me 4,000? How about even 40? The article seemed to leave out how much percentage of each purchase of these pricey pieces will go to charity. The bottom line is where it should be decided if she gets all the charity donating credit for it or not.

lilly on April 15th, 2011

I,too,would love to know the % that actually goes to charity. I’ll probably get chewed out,but I just don’t buy into her personna…there is a payback for everything she does.

lightenup on April 15th, 2011

Absolutely beautiful, classic and what I would expect from someone who actually has good taste!
(especially for Hollywood)
Would love it if an affordable collection could be presented on one of the home shopping networks so we could all help with her projects . She is of great value in many ways. Would so love to wear those terrific designs. So grateful for her compassionate work…Way to go Angelina. We should ALL step up in any way we can.

dijana on April 15th, 2011

Beautiful! elegant and sophisticated! I’d buy it if I had money! Love her style!

Coraline on April 15th, 2011

100 of the profits are going to a charity Angelina started called Educational Partnership for Children of Conflict. She markets the pieces to people with deep pockets unlike other celebrities who depend on sales of sweatshop products to their fan base to fuel their personal lavish lifestyles.

Christina Cox on April 16th, 2011

I don’t get it – she’s always running around helping people in different countries in Africa – where does she think all these special gems are mined in an way that exploits both the lands and the people and ravage the environment? Keep up the GREAT WORK!

Sunn on April 16th, 2011

i love to have one but it’s too costly for me.Nice ..it has symbolism….essence to have that piece

rlr8 on April 16th, 2011

The pieces are as beautiful as Angelina’s heart.
God bless her for all the humanitarian efforts
she constantly gives our world. Hopefully, I
can get one of the “more accessible” pieces. : )

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