Angelina Jolie's Jewelry Line: "Chic and Contemporary"

04/15/2011 at 10:30 AM ET

Angelina Jolie's Style of Jolie JewelryCourtesy Robert Procop

You’ve seen the serious sparklers, but just what went into the creation of Angelina Jolie‘s new jewelry line, Style of Jolie? “She has been involved, every step of the way,” jeweler Robert Procop tells PEOPLE. “She wanted to create some beautiful art around jewels with the mission of helping children.” Jolie and Procop, who’s styled the actress in the past, started the project in August of 2010, creating storyboards, researching gems and metals and considering various designs. “Angelina has a very classic style. She is very chic and contemporary,” Procop explains. “[The collection] is what she enjoys wearing on the red carpet, but also what she enjoys wearing when she’s at home. It’s also what she enjoys giving as a gift.” In fact, at Christmas, Brad Pitt gifted Jolie with a bracelet similar to the the five-row white quartz tablet bracelet (above) after seeing her design. Another piece the actress particularly loves is the Angelina Jolie exceptional emerald necklace (above), containing 44 green gems totaling 103.48 carats. “It’s probably one of the finest collections of cushion emeralds ever assembled,” Procop says. “The stones are just so bright.” Though the line — which features pieces starting at $4,000 and benefits the Education Partnership for Children of Conflict — is only available to private clients at the moment, Procop hints that later this year, a more accessible retail version will hit the market. But for now, the jewels are hitting the road: after a short stint in Beverly Hills, they’ll move on to a gallery in Monaco for about two weeks. Seems they’re following in the footsteps of their jet-setting creator! Tell us: What do you think of Jolie’s jewelry line? Reporting by Kate Hallett
SEE MORE STUNNING JEWELRY IN ‘SPRING’S MOST SIZZLING STAR TRENDS’

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Showing 46 comments

Pita on

Outrageous! She uses gems to charity? Is the snobbest and less fortunate campaign I ever heard off.

Wendy on

I’m sure that it will be a beautiful line, and that the rich and famous (or infamous…can we say Lindsey) will look stunning in them. As for the rest of us middle class folks, $4,000. will go towards paying our mortgage or maintance on our older vehicles that we can’t afford to trade in.
Congrats Angelina.

Jacqueline on

They are beautiful and timeless like herself, Angelina Jolie! But, yes, they are quite pricey for me too! I hope the other hollywood people like the Kardashians will buy them to help out for a very good cause…

mamawolf on

When I heard about the line I assumed it was going to be for regular people and was also slightly taken aback by the level of product she chose to create. We have to understand this woman lives her life to make huge sweeping and purposeful changes for the voiceless innocents of the world. This is a completely appropriate campaign to raise the level of money she is capable of procuring from her peers in Hollywood, Washington D.C. and around the world and enables her to do the work of angels here on Earth.

Valhalla on

If she places a knock off version of the pieces on a shopping network, she will raise scads of money for the charity in record time! Cheers!

kerren on

I would love to buy the neckless.

Rita on

I guess her line is only for the rich. I’m surprised because she always dresses like a very poor person.

annea on

Seems like some of you didn’t quite read the article. Jolie and mr. Robert have hinted that they will have more economical versions of these pieces later in the year. Jeeez!

Good job Ms. Jolie do what you must do to help the defenseless children of the world. I will be looking forward to a more economical piece that will allow me to help in whatever small way I can.

Yesenia on

So far these pieces look like they can be found at Forever 21, Kohl’s or even Claire’s around the fall. I expected something more gothy chic or at least something more unique. I’m looking forward to seeing more of her collection.

duh on

Yesenia, Angelina tries not to be so goth since she’s dating America’s male versions of an American Sweetheart. she is very boring now.

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